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BizReport | Advertising March 24, 2017

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. ... >>

BizReport | Trends & Ideas March 14, 2017

Business leaders cite digitization as reason to more closely align sales, marketing functions

An increasingly digital landscape is blurring the lines between sales and marketing leading the vast majority if business leaders to conclude that sales and marketing should work together more closely, according to research commissioned by professional training firm, Huthwaite International.... >>

BizReport | Ecommerce December 14, 2016

Most marketers continue to record sales on last-click basis

The majority of online retailers attribute sales based on the last-click yet better technology, more time and more resources would yield better results, according to new research from digital marketing agency R.O.EYE. ... >>

BizReport | Ecommerce October 20, 2016

Cross-border sales increase for UK online retailers

Retailers in the UK shipped more online orders in September than they did a year ago, according to new figures from IMRG, and international deliveries were up, too. ... >>

BizReport | Ecommerce June 07, 2016

UK: Retail spending moves further online

For the fifth month in a row more than a fifth of all UK retail sales took place online, according to new figures released by the British Retail Consortium. ... >>

BizReport | Ecommerce September 10, 2015

Lack of data availability costing sales leaders valuable time

The growing disparity between the business information data-driven sales leaders want, and what they are able to get, is the source of much frustration, according to a new survey from business intelligence firm Domo. ... >>

BizReport | Mobile Marketing May 12, 2015

Benchmarks provide proof of mobile's effect on in-store sales

The much-maligned mobile banner ad has been given a boost, at least in terms of their effectiveness in driving retail sales, according to a new series of benchmarks released by 4INFO.... >>

BizReport | Mobile Marketing May 15, 2014

Traffic to retail websites from mobile up in March, but conversions fell

Data released by Affiliate Window shows that traffic from mobile devices to UK retail websites rose in April compared to March and now account for £1 in every £4 being spent via a smartphone or tablet.... >>

BizReport | Research July 11, 2013

PC sales continue longest decline in history

Sales of personal computers fell for a fifth consecutive quarter, the longest decline in the PC market's history, according to recent reports.... >>

BizReport | Mobile Marketing May 21, 2013

Google Play in-app sales rise 700% YoY

Consumers are finally becoming comfortable making purchases inside apps, as the latest figures released by Google at its annual I/O Conference reveal.... >>

BizReport | Social Marketing April 16, 2013

78% of Australian SMB marketers plan increase in social media use

A recent survey in Australia of more than 200 small businesses found that over three-quarters plan to spend more time and energy on social media activity over the coming 12 months. ... >>

BizReport | Law & Regulation April 03, 2013

FTC announces robocall-buster winners

The Federal Trade Commission has announced the winners of its contest to find solutions that will save consumers from illegal, interruptive, and annoying robocalls. ... >>

BizReport | Ecommerce January 10, 2013

Mobile accounted for 11% of ecommerce sales in 2012

With more consumers packing the power of a smartphone in their pocket, or a tablet in their bag, mobile devices are becoming a key, and popular, shopping tool. New research from eMarketer reveals the impact of mobile on last year's... >>

BizReport | December 04, 2012

Cloud-based software fine-tunes PPC ads to local weather

How can advertisers avoid displaying ads for bikinis during brass monkey weather or raincoats during a heatwave? The answer lies in the real-time adjustment of ads and promotions to take into account local weather conditions. Here's how. ... >>

BizReport | November 09, 2012

Galaxy S III world's best-selling smartphone, but not for long

Samsung shipped more of its flagship smartphone, the Galaxy S III, during the third quarter of 2012, than Apple's iPhone 4S, according to a new report from Strategy Analytics. ... >>

BizReport | Mobile Marketing September 25, 2012

iPhone 5 sales disappoint despite sales of over 5 million units

Sales of the iPhone 5 have smashed through previous records after its launch in just nine countries. However, analysts had predicted much larger volumes would be sold and Apple's share price has since dropped.... >>

BizReport | Ecommerce December 20, 2011

Brits to spend $860 million during Christmas and Boxing Day

On Christmas Day, when the rush of prepping the food and wrapping gifts is over and you can kick back with family and friends, what will you be doing? According to a new forecast from the IMRG many Brits will... >>

BizReport | Advertising September 15, 2010

Gatorade sales refreshed by in-game ad campaign

Looking for proof that in-game advertising works? Look no further than the results of a recent in-game campaign for Gatorade.... >>

BizReport | Ecommerce May 06, 2009

Are you tracking website abandonment? Few are.

In order in increase conversions and grow sales, online retailers need to know the reason why some consumers abandon their website, whether or not they visit a shopping-cart page.... >>

BizReport | Ecommerce March 18, 2009

The Economist: Quantity of product reviews matters

How many product reviews does it take before sales conversion rates rise? That's the question The Economist answers in its latest technology quarterly review.... >>

BizReport | Ecommerce January 07, 2009

Live chat boosts sales and customer service

Online stores are increasingly giving a human touch to their customer service, with the implementation of live chat functions that are initiated by agents based on a customer's location on a website, or their browsing behavior. ... >>

BizReport | Ecommerce November 29, 2008

Retailers and consumers prepared for Black Friday

Retailers have increased Black Friday sale offers this year and consumers have been starting their searches for deals early, which could all add up to one heck of a big shopping day. ... >>

BizReport | Ecommerce November 27, 2008

Americans tighten belts and seek out sales

More evidence has been released that Americans will be tightening their belts this holiday, yet many still intend join in the 'mall mania' and go shopping on Black Friday.... >>

BizReport | Mobile Marketing November 17, 2008

Just one-fifth of marketers use mobile for m-commerce

The mobile channel is increasingly being used by retailers, but not to its fullest extent, according to a recent study by mobile marketing agency Sponge. ... >>

BizReport | Ecommerce June 13, 2008

Survey: Online live chat implementation

A survey by inQ and the e-tailing group found that many e-tailers aren’t providing online live chat options to their best effect and are, as a consequence, missing out on sales.... >>

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