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BizReport | Social Marketing February 02, 2017

Dark Social key playing field for targeting affluent rugby fans

The biggest annual rugby tournament is about to kick off and new research reveals that marketers who ignore Dark Social channels miss out in targeting highly affluent rugby fans. ... >>

BizReport | Social Marketing September 14, 2015

All Blacks win (social) Rugby World Cup

As teams for the Rugby World Cup begin to gather in the U.K., RadiumOne has already declared the winner based on the teams' 'social score'. ... >>

BizReport | Mobile Marketing February 16, 2015

Rugby fans multi-tasking on mobile during matches

Sports fans are not just focused on the big screen, but many are also glued to a smaller screen, too. According to new research, over half of rugby fans multi-task on a smartphone while watching the game on television and... >>

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