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BizReport | Advertising July 03, 2009
A new use for online ads: Calculations
If you've ever wondered just what a rich media ad can do for your company than a simple display ad cannot, look no more. Online ad company Dapper has created an interesting ad for Prudential Real Estate that allows consumers... >>
BizReport | Advertising June 24, 2009
AdArchitect heats up ad creation market
In the past few weeks several new tools have debuted to help marketers create and deliver better rich media ads. The latest of these tools is called AdArchitect from PointRoll. The tool allows designers and developers to easily create, develop... >>
BizReport | Advertising June 18, 2009
New video platform could help marketers find consumers
Rich media ad firm PointRoll has partnered with Tribune Media Services for a new video platform which could help marketers better monetize their video content. Called ChannelFinder, the new platform gives marketers the ability to deliver interactive promotional content as... >>
BizReport | Mobile Marketing June 05, 2009
AdMob develops new iPhone units
Later this summer Apple's iPhone will release version 3.0 and not to be left behind, mobile marketer AdMob has developed new advertising units for the popular device. The new ad units will be available starting July 1 and will include... >>
BizReport | Advertising May 25, 2009
How to get the most from rich media ads
Going viral is one of the huge benefits for advertisers in the video space. Between social networks, online video hubs and quirky campaigns many advertisers are finding a new audience online. This recently happened when Fox Interactive partnered with Pointroll... >>
BizReport | Advertising May 07, 2009
VideoEgg introduces attention metric
A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising.... >>
BizReport | Email Marketing April 15, 2009
Goodmail ads video to certified programs
Certified email provider Goodmail has added video to its repertoire. The opt-in email service is among the first email services to add certified video in email options for marketers. AOL is the first email provider to implement the service; several... >>
BizReport | Viral Marketing March 24, 2009
7-Eleven takes Slurpee's viral
If you're looking for a good example of how to create a viral campaign from a branded micro-site, look no further than the new site launched by 7-Eleven. As North American's head into the Spring and Summer months this new... >>
BizReport | Ecommerce February 23, 2009
Adobe: Social and rich media popular areas of investment in 2009
Rich media and social networking technologies top the list of web marketing investments being planned by e-commerce businesses this year, according to the results of Adobe's third annual Scene7 survey. ... >>
BizReport | Advertising February 20, 2009
PointRoll launches AdControl
Rich media provider PointRoll has launched a new tool to help rich media advertisers keep a stronger grip on their campaigns and brand. Called AdControl, the new platform offers brand marketers the ability to produce and deliver rich media display... >>
BizReport | Search Marketing February 19, 2009
Yahoo launches Rich Ads in Search
Five years ago today, Yahoo launched its own search engine. Today, in an attempt to win back paid search from rival Google, Yahoo will launch a new search service for advertisers - Rich Ads in Search. ... >>
BizReport | Advertising February 10, 2009
Forrester: European ad spend to increase only 10%
The predictions aren't exactly dismal but a recent Forrester Research finds that the online ad spend in Europe will increase only about 10% in 2009; that is down from a 30% increase in 2007. What this means is that while... >>
BizReport | Advertising January 27, 2009
The keys for a good rich media campaign
The general online marketplace may be seeing a slowdown but when it comes to rich media, marketers continue to invest larger amounts of money. Why? According to one expert, it is because of the return that rich media can give... >>
BizReport | Advertising December 17, 2008
Leading companies partner to give marketers more options
Concurrent, This Technology, INVIDI and BIAP are teaming up to give marketers another option for their interaction marketing campaigns. The companies are partnering to develop platforms in which cable and broadband providers can give marketers options such as targeted Video... >>
BizReport | Advertising October 06, 2008
iPerceptions: Current ad formats ineffective
Rich media advertising may draw the eye, but it doesn't necessarily draw clicks, according to recently released results from an iPerceptions study. ... >>
BizReport | Advertising September 25, 2008
Rich media added to AdBrite network
Simple display isn't so simple any longer thanks to the addition of rich media to AdBrite's network. This week, AdBrite announced the addition of rich media units which can be purchased and sold through the platform. ... >>
BizReport | Mobile Marketing September 11, 2008
PointRoll debuts rich media units for mobiles
Rich media has reached mobile. This week PointRoll, a rich media ad provider, partnered with USA Today to debut a new offering: rich media mobile ads. PointRoll serves more than 70 billion rich media impressions yearly. ... >>
BizReport | Blogs & Content September 04, 2008
How to cash in on the mommy blogger craze
Rich media, specifically blogs, podcasts and video, are a great resource for marketers trying to reach the Mommy Market. According to a recent report from Marketing Sherpa moms, who spend more than $2 trillion each year and control more than... >>
BizReport | Research March 11, 2008
Auto dealerships increasingly web savvy
Auto dealerships are becoming savvier in their use of the Internet and are spending more of their ad dollars online, according to a recent Kelsey Group survey. ... >>
BizReport | Viral Marketing February 29, 2008
Burst deploys in-banner video ads
Online marketers may want to pay special attention to a new offering from Burst Media. Along with rich media firm PointRoll, Burst has rolled out their video advertising channel which also includes the ability to launch video in banners. ... >>
BizReport | Advertising February 28, 2008
DoubleClick brings HD to video ads
Advertisers can now create and deliver rich media video ads in high definition to further captivate audiences, thanks to DoubleClickâs latest feature.... >>
BizReport | Research December 26, 2007
IAB issues rich media guidelines
Advertisers may rest a little easier in the New Year thanks to guidelines from the Interactive Advertising Bureau (IAB) regarding the measurement of rich media advertising platforms. The guidelines determine how and when rich media ads are counted as a... >>
BizReport | Ecommerce November 27, 2007
Mercedes-Benz embraces rich media
Mercedes-Benz has re-designed its websites with rich-media content with the aim of making them more customer-friendly and sales process-oriented.... >>
BizReport | Research November 18, 2007
Video ads go from novel to annoying
Is the novelty of video advertisements wearing off? It would appear so, according to recent research that ranks video advertisements second only to annoying ad formats such as pop-ups.... >>
BizReport | Advertising September 14, 2007
Rich media perfect for entertainment ads
A new report from PointRoll says rich media advertising is a perfect fit for entertainment advertisers and drives increased interest from consumers.... >>
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