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BizReport | Advertising archives April 19, 2010

How to get more from rich media ads

The recent partnership between rich media ad solution Unicast and Microsoft has many marketers wondering what more can be done with rich media. The partnership makes it simpler for brands to consolidate rich media metrics, in turn giving the brand... >>

BizReport | Research archives March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Advertising archives November 02, 2009

Video Update: Nearly 170 million viewers are watching

With the new autumn television season upon us in the US it seems even more consumers are logging on to catch up with favorites. The fall season launched in late September and research from metrics firm comScore shows that just... >>

BizReport | Advertising archives October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>

BizReport | Advertising archives October 09, 2009

MTV, InsightExpress find subtlety works on consumers

If you think your next online campaign needs to be flashy, noisy and aggressive, think again. A new report from MTV Networks and InsightExpress finds that consumers are more likely to react and engage to lighter, softer ads than to... >>

BizReport | Advertising archives June 18, 2009

New video platform could help marketers find consumers

Rich media ad firm PointRoll has partnered with Tribune Media Services for a new video platform which could help marketers better monetize their video content. Called ChannelFinder, the new platform gives marketers the ability to deliver interactive promotional content as... >>

BizReport | Advertising archives May 07, 2009

VideoEgg introduces attention metric

A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising.... >>

BizReport | Email Marketing April 15, 2009

Goodmail ads video to certified programs

Certified email provider Goodmail has added video to its repertoire. The opt-in email service is among the first email services to add certified video in email options for marketers. AOL is the first email provider to implement the service; several... >>

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