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BizReport | Search Marketing September 18, 2015

The effect of rich media in search results

The holy grail of search marketing is to be in the coveted number one position, but research from Blue Nile Research suggests that search results further down the page with rich media attract more clicks. ... >>

BizReport | Advertising archives July 13, 2015

Billions of ads fail on mobile. Why? Flash.

iOS devices have never had native support for Flash, and Android has not supported it for the last few versions, yet according to a study published by open ad management firm Sizmek, many advertisers continue to use Flash for mobile... >>

BizReport | November 15, 2012

AdSense ads go large

It appears size does matter when it comes to AdSense ads. With web content increasingly richer, impact trumps functionality and larger ad units are becoming more popular. Just as well that AdSense has announced a new, larger ad size.... >>

BizReport | Advertising archives September 20, 2012

Traditional banner ads 'not up to standard', say consumers

Rich media ads are three times more effective, according to Adform's latest Quarterly Media Barometer report, as Internet users become 'desensitized' to traditional display ad formats.... >>

BizReport | Advertising archives September 28, 2011

FliteHub creates app-like ads

A new release from Flite may up the engagement factor when it comes to online ads. By including content from across the webs, including social, video and other rich media options, the ads should help to better engage consumers with... >>

BizReport | Mobile Marketing August 22, 2011

IAB/John Lewis demonstrate effectiveness of rich media mobile ads

New research has proven the effectiveness of rich media mobile advertising and the importance of mobile-optimized landing pages as the ad click destination.... >>

BizReport | Advertising archives May 12, 2011

Benchmark Data: Floaters pushing interactions, click thrus

With consumers finding the bulk of their content, both video and written, online, more advertisers are headed into the space. With the mass introduction, some fear advertising blindness will set in and that consumers will begin ignoring ads altogether. New... >>

BizReport | Advertising archives May 04, 2011

Hearst partners with Pictela for new portrait ad unit

A new ad unit has been adding value to ads within the AOL universe, and is now available outside the AOL funnel. This week, Pictela announced that Hearst Digial Media would be the first magazine publisher to integrate IAB Portrait... >>

BizReport | Advertising archives July 05, 2010

comScore: 40% of display ad impressions are rich

They aren't your grandfather's display ads any longer. A new report from comScore shows that 40% of US online display ad impressions are now served via rich media and flash. Leaderboards, JPG displays are leading the overall category. For marketers... >>

BizReport | Mobile Marketing June 04, 2010

Crisp Wireless: Adhesion units outperforming standard banners

Just a few weeks after the launch of Crisp Wireless's new Adhesion advertising units, the numbers show these placed ads are outperforming standard mobile banner ads 2 to 1. Adhesion ad units are placed and remain in a particular position... >>

BizReport | Advertising archives April 19, 2010

How to get more from rich media ads

The recent partnership between rich media ad solution Unicast and Microsoft has many marketers wondering what more can be done with rich media. The partnership makes it simpler for brands to consolidate rich media metrics, in turn giving the brand... >>

BizReport | Research archives March 31, 2010

Eyeblaster: Rich media doubles purchases in travel sector

When it comes to travel, one of the hottest sectors in advertising, it seems that consumers are underserved. For airline specific ads, that is. According to a recent Eyeblaster report consumers are underexposed to airline ads, in a time when... >>

BizReport | Advertising archives March 29, 2010

Studies reveal video ads raise brand engagement

A .Fox/comScore study into the effectiveness of video ads on brand engagement in the U.K. has found they provide a significant uplift in traffic and search queries. ... >>

BizReport | Research archives March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Advertising archives December 24, 2009

Unicast, MSNBC partner for 3D, rich media ad formats

Consumers logging on to the MSNBC news website will soon get a little something extra - and so with the advertisers sponsoring content. MSNBC.com has tapped online rich media ad solution Unicast to power both 3D and rich media ads... >>

BizReport | Advertising archives November 19, 2009

Report: Mix video with editorial for best results

If you're looking for a bigger return on video advertising, don't forget the editorial content. According to a new report from Eyeblaster, video ads perform better when adjacent to news, finance, music and sports editorial content. The report also suggests... >>

BizReport | Advertising archives November 03, 2009

EyeWonder provides more insight into rich media ad performance

Ad technology firm EyeWonder has added a new set of metrics to provide online marketers with a more complete picture of how long consumers are exposed to their rich media ads either in their entirety or via a partial view.... >>

BizReport | Mobile Marketing October 30, 2009

Study: CPG, Auto scoring well in mobile

When it comes to mobile marketing efforts, a new study from Quattro Wireless shows that consumer packaged goods (CPG), automotive and entertainment brands and companies are performing better than other categories. Researchers found that animated mobile ads are performing better... >>

BizReport | Advertising archives October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>

BizReport | Advertising archives October 14, 2009

Study: Sometimes, size really does matter

When it comes to banner advertising, size really does matter. That, according to a new study from digital ad solutions firm Eyeblaster. The Global Benchmark Report finds that standard banner ads perform better as larger sized adswhile the size for... >>

BizReport | Advertising archives October 09, 2009

MTV, InsightExpress find subtlety works on consumers

If you think your next online campaign needs to be flashy, noisy and aggressive, think again. A new report from MTV Networks and InsightExpress finds that consumers are more likely to react and engage to lighter, softer ads than to... >>

BizReport | Research archives September 11, 2009

PointRoll: Auto advertisers need rich media

Auto makers and automotive dealers have been some of the hardest hit during the recession in the US and around the world. A new report from PointRoll could be a help to advertisers still struggling to engage and convert consumers.... >>

BizReport | Advertising archives September 02, 2009

Eyeblaster: New display ad formats demand new ad metrics

As display advertising evolves, so does the way in which consumers' engagement with those ads is measured. Enter "dwell time". ... >>

BizReport | Advertising archives August 25, 2009

Pointroll, Yahoo partner for smart ads

Put on your thinking caps, a new partnership between rich media advertising provider PointRoll and Yahoo could change how ads are created. Pointroll has joined Yahoo's Smart Ads Program, a platform which creates dynamic rich media ads which are customized,... >>

BizReport | Social Marketing August 14, 2009

PointRoll puts Twitter in ad units

The latest marketing tool from PointRoll takes social marketing to a new level by placing Twitter capabilities into ad units. For about one year PointRoll has offered streaming tweets to marketers, but the new offering places a Twitter portal into... >>

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