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BizReport | Research archives March 06, 2013

Survey: More brands to adopt dynamic, rich media

Once more, rich media advertising units are garnering headlines, this time thanks to a new survey out from Jivox which found that a majority of brands are interesting in adopting dynamic rich media ad units through 2013. The report indicates... >>

BizReport | Advertising archives December 04, 2012

SEOmoz, PointRoll acquisitions push boundaries

Two new acquisitions should give brands a better foothold into the Interwebz. SEOmoz has acquired GetListed; the move should provide greater transparency to the online space for local businesses. Meanwhile, PointRoll has acquired Rovion, enabling the faster creation of rich... >>

BizReport | Advertising archives December 24, 2009

Unicast, MSNBC partner for 3D, rich media ad formats

Consumers logging on to the MSNBC news website will soon get a little something extra - and so with the advertisers sponsoring content. MSNBC.com has tapped online rich media ad solution Unicast to power both 3D and rich media ads... >>

BizReport | Advertising archives July 15, 2009

Forecast: Search only ad space to increase in '09

In an updated forecast, Interpublic is now predicting that online search marketing will be the only ad category to expand by year's end. According to the forecast the online search spend will increase by just over 3% by the end... >>

BizReport | Advertising archives June 25, 2009

DoubleClick: Video pushes purchasing plans

When it comes to rich media, video could be the best bet for purchasing conversions. According to a DoubleClick benchmark study, video within rich media ad units are pushing more purchase conversions than non-video ads. ... >>

BizReport | Advertising archives January 08, 2008

Rich media ad conversion rates in the spotlight

With the increase in all-singing, all-dancing rich media advertising comes the need for marketers to know exactly which creative elements are leading to conversions and identify those that are exit points.... >>

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