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BizReport | Research March 17, 2010

comScore, VideoEgg: Online video lifts brand

Video can no longer be ignored - by consumers or marketers. That is the takeaway from a new joint study, releasing today. Video ad network VideoEgg and metrics firm comScore partnered for a close look into online video. The results... >>

BizReport | Advertising December 24, 2009

Unicast, MSNBC partner for 3D, rich media ad formats

Consumers logging on to the MSNBC news website will soon get a little something extra - and so with the advertisers sponsoring content. MSNBC.com has tapped online rich media ad solution Unicast to power both 3D and rich media ads... >>

BizReport | Advertising November 19, 2009

Report: Mix video with editorial for best results

If you're looking for a bigger return on video advertising, don't forget the editorial content. According to a new report from Eyeblaster, video ads perform better when adjacent to news, finance, music and sports editorial content. The report also suggests... >>

BizReport | Advertising November 03, 2009

EyeWonder provides more insight into rich media ad performance

Ad technology firm EyeWonder has added a new set of metrics to provide online marketers with a more complete picture of how long consumers are exposed to their rich media ads either in their entirety or via a partial view.... >>

BizReport | Mobile Marketing October 30, 2009

Study: CPG, Auto scoring well in mobile

When it comes to mobile marketing efforts, a new study from Quattro Wireless shows that consumer packaged goods (CPG), automotive and entertainment brands and companies are performing better than other categories. Researchers found that animated mobile ads are performing better... >>

BizReport | Advertising October 27, 2009

Internet Marketing 101: The Keys To Better Rich Video

When it comes to rich media, we all want it. But when it comes to the consumer, many times the message is getting lost in the delivery. Either they don't understand the message in rich media/video ads or they are... >>

BizReport | Advertising October 14, 2009

Study: Sometimes, size really does matter

When it comes to banner advertising, size really does matter. That, according to a new study from digital ad solutions firm Eyeblaster. The Global Benchmark Report finds that standard banner ads perform better as larger sized adswhile the size for... >>

BizReport | Advertising October 09, 2009

MTV, InsightExpress find subtlety works on consumers

If you think your next online campaign needs to be flashy, noisy and aggressive, think again. A new report from MTV Networks and InsightExpress finds that consumers are more likely to react and engage to lighter, softer ads than to... >>

BizReport | Research September 11, 2009

PointRoll: Auto advertisers need rich media

Auto makers and automotive dealers have been some of the hardest hit during the recession in the US and around the world. A new report from PointRoll could be a help to advertisers still struggling to engage and convert consumers.... >>

BizReport | Advertising September 02, 2009

Eyeblaster: New display ad formats demand new ad metrics

As display advertising evolves, so does the way in which consumers' engagement with those ads is measured. Enter "dwell time". ... >>

BizReport | Advertising August 25, 2009

Pointroll, Yahoo partner for smart ads

Put on your thinking caps, a new partnership between rich media advertising provider PointRoll and Yahoo could change how ads are created. Pointroll has joined Yahoo's Smart Ads Program, a platform which creates dynamic rich media ads which are customized,... >>

BizReport | Social Marketing August 14, 2009

PointRoll puts Twitter in ad units

The latest marketing tool from PointRoll takes social marketing to a new level by placing Twitter capabilities into ad units. For about one year PointRoll has offered streaming tweets to marketers, but the new offering places a Twitter portal into... >>

BizReport | Advertising July 03, 2009

A new use for online ads: Calculations

If you've ever wondered just what a rich media ad can do for your company than a simple display ad cannot, look no more. Online ad company Dapper has created an interesting ad for Prudential Real Estate that allows consumers... >>

BizReport | Advertising June 24, 2009

AdArchitect heats up ad creation market

In the past few weeks several new tools have debuted to help marketers create and deliver better rich media ads. The latest of these tools is called AdArchitect from PointRoll. The tool allows designers and developers to easily create, develop... >>

BizReport | Advertising June 18, 2009

New video platform could help marketers find consumers

Rich media ad firm PointRoll has partnered with Tribune Media Services for a new video platform which could help marketers better monetize their video content. Called ChannelFinder, the new platform gives marketers the ability to deliver interactive promotional content as... >>

BizReport | Mobile Marketing June 05, 2009

AdMob develops new iPhone units

Later this summer Apple's iPhone will release version 3.0 and not to be left behind, mobile marketer AdMob has developed new advertising units for the popular device. The new ad units will be available starting July 1 and will include... >>

BizReport | Advertising May 25, 2009

How to get the most from rich media ads

Going viral is one of the huge benefits for advertisers in the video space. Between social networks, online video hubs and quirky campaigns many advertisers are finding a new audience online. This recently happened when Fox Interactive partnered with Pointroll... >>

BizReport | Advertising May 07, 2009

VideoEgg introduces attention metric

A new metric from VideoEgg could help marketers determine how interested consumers are in ads. Called AttentionRank, the new ad delivery methos identifies both when and where consumers are most receptive to a brand's advertising.... >>

BizReport | Email Marketing April 15, 2009

Goodmail ads video to certified programs

Certified email provider Goodmail has added video to its repertoire. The opt-in email service is among the first email services to add certified video in email options for marketers. AOL is the first email provider to implement the service; several... >>

BizReport | Viral Marketing March 24, 2009

7-Eleven takes Slurpee's viral

If you're looking for a good example of how to create a viral campaign from a branded micro-site, look no further than the new site launched by 7-Eleven. As North American's head into the Spring and Summer months this new... >>

BizReport | Ecommerce February 23, 2009

Adobe: Social and rich media popular areas of investment in 2009

Rich media and social networking technologies top the list of web marketing investments being planned by e-commerce businesses this year, according to the results of Adobe's third annual Scene7 survey. ... >>

BizReport | Advertising February 20, 2009

PointRoll launches AdControl

Rich media provider PointRoll has launched a new tool to help rich media advertisers keep a stronger grip on their campaigns and brand. Called AdControl, the new platform offers brand marketers the ability to produce and deliver rich media display... >>

BizReport | Search Marketing February 19, 2009

Yahoo launches Rich Ads in Search

Five years ago today, Yahoo launched its own search engine. Today, in an attempt to win back paid search from rival Google, Yahoo will launch a new search service for advertisers - Rich Ads in Search. ... >>

BizReport | Advertising February 10, 2009

Forrester: European ad spend to increase only 10%

The predictions aren't exactly dismal but a recent Forrester Research finds that the online ad spend in Europe will increase only about 10% in 2009; that is down from a 30% increase in 2007. What this means is that while... >>

BizReport | Advertising January 27, 2009

The keys for a good rich media campaign

The general online marketplace may be seeing a slowdown but when it comes to rich media, marketers continue to invest larger amounts of money. Why? According to one expert, it is because of the return that rich media can give... >>

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