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BizReport | Loyalty Marketing June 17, 2016

Study: Loyalty program members worth more

Loyalty program members are worth more than non-members. That's the take away from a new Accenture Interactive study which found that loyalty program members generate about 18% more revenue for retailers than non-loyalty program members. ... >>

BizReport | Ecommerce December 19, 2014

Third of consumers never pay full price online

Research into the deal-seeking behaviors of consumers reveals that consumers are no longer willing to pay full price for online purchases.... >>

BizReport | Loyalty Marketing August 18, 2014

Survey: Everyday items top list of reward opps

If you want a more loyal customer base, add some ordinary items to reward program items. That's the takeaway from a new survey out from Points, which more more consumers are earing reward points and/or miles by purchasing 'ordinary items'... >>

BizReport | Loyalty Marketing January 16, 2012

Top 3 reward program tips for small businesses

Small businesses can employ rewards and loyalty programs just as powerful as national brands. SparkBase is a platform which helps local and small businesses process and build loyalty programs so that merchants get the biggest bang for their reward buck.... >>

BizReport | Loyalty Marketing December 14, 2011

Top 3 tips to build customer loyalty in 2012

Despite the fact that shoppers have spent more than $25 billion in online purchases this holiday season, the economy is still a factor for many merchants - both online and offline. Yes, people are spending for the holidays, but historically... >>

BizReport | Social Marketing August 30, 2011

How gamification is changing loyalty marketing

Gamification is helping to rebuild the loyalty space. In an area where marketers weren't engaging consumers because their ads, emails or newsletters weren't relevant, games make it simpler for brands to engage and for consumers to earn rewards. This, of... >>

BizReport | Ecommerce March 16, 2011

GivingIQ release simplifies cause marketing

Banks have done it; now online transaction hub Transactis is jumping on the pennies-back program wagon. As the banking program works - by returning change to specified savings accounts - the Transactis platform allows rewards or other offers to be... >>

BizReport | Loyalty Marketing February 03, 2011

Why your loyalty program may be underperforming

Everyone wants a good deal these days, and that has more brands looking into rewards programs. However, the wrong loyalty program could do more harm than good - because what is the point in putting in hours of work for... >>

BizReport | Loyalty Marketing January 13, 2011

Why loyalty programs need consumable content

With loyalty clubs in high demand, businesses are looking for better ways to offer rewards to consumers so that they remain not only club members but engaged club members. In the beginning, loyalty clubs used big-ticket items - frequent flyer... >>

BizReport | Loyalty Marketing September 15, 2010

Loyalty Audience Platform available from Adara Media

The launch of Adara Media's new Loyalty Audience Platform should help brands reach consumer in real time. The platform connects marketers with loyalty program audiences, which should help to increase engagement and conversion numbers.... >>

BizReport | Loyalty Marketing March 15, 2010

CMO Council: Loyalty programs fail because they don't connect

Is your marketing message, specifically your marketing message for loyalty program members, precise? If not, you're likely confusing, annoying or alienating loyalty club members. Which may cause them to drop the program or - worse - stop shopping with you... >>

BizReport | Loyalty Marketing February 04, 2010

Does your loyalty program need an overhaul?

When it comes to loyalty marketing, historical data shows that consumers respond to deals, special saving clubs and even one-off offers. But when it comes to implementing these tried-and-true offers, a new report shows that today's marketers aren't following along.... >>

BizReport | Social Marketing October 30, 2009

Platform adds loyalty to the social space

Social technology and media company Viewpoints has added new functionality that could help social marketers do more than just Twitter or Facebook. The company has added a 'social loyalty engine' to the platform which assists brands in creating or monitoring... >>

BizReport | Loyalty Marketing August 27, 2009

Report: The Case for Revamping Rewards Programs

Over the past few years, loyalty programs have been said to be the saviors of online and offline retailers. A new study tosses cold water on that thought. According to Direct Antidote, 68% of consumers find some loyalty program content... >>

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