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BizReport | Loyalty Marketing June 11, 2018

Survey: Consumers find rewards programs "broken"

While many consumers continue to sign up for rewards programs from their favorite merchants and restaurants, nearly half (43%) say there are too many restrictions put in place as to where or when or how rewards can actually be redeemed.... >>

BizReport | Loyalty Marketing December 27, 2016

Study IDs favorite reward is for fuel

Everyone has favorite brands in groceries, clothing, or even books, but when it comes to a favorite reward it turns out fuel savings top the list. That's the word from new Excentus data which found more than one-third of shoppers... >>

BizReport | Loyalty Marketing June 13, 2016

Study: Loyalty programs lacking personalization

Loyalty is gaining in importance to overall marketing and branding strategies. But, while many brands are implementing newer and supposedly better rewards programs, one report finds many programs lacking in a few areas. ... >>

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