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BizReport | Loyalty Marketing May 29, 2017

Study finds loyalty points goal-setters more satisfied

Redemption continues to be a sticking point for many loyalty programs. In fact according to one new report, club members who redeem their points are 2x as satisfied as those who do not, and yet about 20% of loyalty club... >>

BizReport | Loyalty Marketing May 05, 2017

Loyalty Marketing: No longer about points, says expert

As expectations for more personalized customer interactions skyrocket, companies will need to carefully consider how they communicate with customers, prioritizing personalized communication in preferred channels over hitting channels with massive audiences, hoping to reach them. ... >>

BizReport | Loyalty Marketing March 29, 2017

Study: Half of loyalty club members want retail redemption options

Free flights are great, but new data indicates that more travel loyalty club members are looking for retail redemption options than more freebies from their favorite airline. ... >>

BizReport | Loyalty Marketing March 24, 2017

Top 3 tips to improve travel loyalty programs

Upgrading loyalty or rewards programs to include more than store-specific points can be a good building block for brands. According to one recent study, customers are looking for programs that allow for more ways to earn and spend loyalty rewards,... >>

BizReport | Loyalty Marketing March 23, 2017

Experts: Why points aren't enough for loyalty

Loyalty programs continue to be an important part of retailer programs, but some rewards are more sought after than others. Two experts explain. ... >>

BizReport | Loyalty Marketing December 27, 2016

Study IDs favorite reward is for fuel

Everyone has favorite brands in groceries, clothing, or even books, but when it comes to a favorite reward it turns out fuel savings top the list. That's the word from new Excentus data which found more than one-third of shoppers... >>

BizReport | Loyalty Marketing December 21, 2016

Top 3 tips to use partners to increase loyalty

A recent Forrester report indicated that loyalty data will become a more important aspect of the marketing process in the coming years. Here are three tips to help improve data so that brands can also increase loyalty. ... >>

BizReport | Loyalty Marketing December 15, 2016

Expert: How to use loyalty programs to drive sales

While most think of loyalty programs as a way to deepen the engagement with consumers - and they are - there is another reason to get involved with a loyalty or rewards program: to drive sales. Here are three tips... >>

BizReport | Loyalty Marketing November 11, 2016

Expert: Why gift cards don't make good rewards

Gift cards may be in-demand as gifting options this holiday season, merchants shouldn't make gift cards the key to their rewards program. That, according to one expert who believes there is a better tactic to building loyalty. ... >>

BizReport | Loyalty Marketing August 24, 2016

Report: Best practices for loyalty programs

New data out from RSR Research underlines the importance of gift cards - both physical cards and digital - for retailers and brands. The Digital Gift Cards In 2016: Where Omni-Channel Strategy Meets Customer Expectations outlines which brands are exceeding... >>

BizReport | Loyalty Marketing August 11, 2016

How to create a flexible loyalty program without annoying shoppers

Flexible loyalty is a fast-rising buzzword in the digital space. Flexible means shoppers have choices when it comes to how points are earned, and where and when they can be redeemed. The problem is that many programs aren't flexible. Here... >>

BizReport | Loyalty Marketing June 08, 2016

Report: Loyalty to get increased brand dollars

Look for more ad dollars to be pushed into the loyalty space. That is the takeaway from new CrowdTwist data, which indicates brands are set to increase spending for loyalty programs. ... >>

BizReport | Loyalty Marketing February 19, 2016

Top 3 tips to implement a CLO strategy

According to a recent Accenture study, 43% of customers would like to receive automatic cash back, yet only 16% of retailers utilize this type of card linked offer (CLO). Should CLOs become part of your strategy? ... >>

BizReport | Loyalty Marketing February 08, 2016

Study: Loyalty higher for mall-wide programs

For brick-and-mortar retailers, engaging in a mall-wide loyalty program rather than store-specific may be a way to invite more shoppers in the door. That according to a new Spring report which shows consumers engaged with mall-wide loyalty programs spent more... >>

BizReport | Internet January 19, 2016

Ad Roundup: Rewards, API tools released

In today's advertising roundup: smarter rewards and a mobile API upgrade.... >>

BizReport | Loyalty Marketing September 24, 2015

Top 3 tips to create a borrowed loyalty program

There is a new trend in loyalty marketing and it's that of brands using the loyalty programs of other brands, thereby 'borrowing' consumers' loyalty. One expert offers his top 3 tips to use a borrowed loyalty program. ... >>

BizReport | Loyalty Marketing April 29, 2015

What shoppers will change for loyalty

There is a gap between consumers signing up for loyalty programs and actually using those programs. According to one expert shoppers will change how they shop for the right program. Here's what to look for:... >>

BizReport | Loyalty Marketing April 27, 2015

What drives reward program spending

As many standalone loyalty programs change the requirements for earning rewards or achieving certain levels, consumers are looking for ways to maximize the utility and value of their rewards. One expert offers insight into what customers really want. ... >>

BizReport | Loyalty Marketing January 16, 2012

Top 3 reward program tips for small businesses

Small businesses can employ rewards and loyalty programs just as powerful as national brands. SparkBase is a platform which helps local and small businesses process and build loyalty programs so that merchants get the biggest bang for their reward buck.... >>

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