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BizReport | Loyalty Marketing February 24, 2009

Study: Reward program participants are WOM champions

Don't overlook that database packed with your reward program participants because, according to a new study from Colloquy, they are word-of-mouth champions and deserve to be recognized and encouraged.... >>

BizReport | Loyalty Marketing June 14, 2007

U.K. e-florist signs with leading U.S. e-loyalty programme

A leading U.S. provider of online marketing services has branched out into Europe with the signing of its first U.K. client. ... >>

BizReport | Loyalty Marketing April 02, 2007

PostPoints rewards readers for reading

The Washington Post has launched a loyalty marketing scheme allowing off- and online readers to earn points while they do what they already do - read the newspaper.... >>

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