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BizReport | Ecommerce June 12, 2017

4 in 10 online shoppers believe feedback overlooked, ignored

New research from experience management firm Qualtrics underlines the need for excellent customer service and attention to customer feedback. ... >>

BizReport | Ecommerce November 07, 2016

Expert: How to get more from reviews

A positive review can influence shoppers, likewise, a negative review can deter shoppers. But, not all good reviews are 'good' and not all bad reviews are 'bad' for business. One expert explains how merchants can drill down reviews for better... >>

BizReport | Blogs & Content September 27, 2016

Research reveals power of user-generated images in reviews

User-generated visual content is now an expected part of the path to purchase, according to new research from PowerReviews, building trust and influencing consumer behavior. ... >>

BizReport | Trends & Ideas September 21, 2016

'Good reviews' trump family recommendations and celebrity endorsements

Good reviews are ranked just below discounts and promotions, but above recommendations from family and friends, as drivers of purchases, according to new research from ratings and review platform Feefo. ... >>

BizReport | Advertising September 15, 2016

Expert: How feedback really impacts strategy

Focus groups have been a part of business for decades, as have reviews and review sites, but just how much say should these groups have? One expert explains. ... >>

BizReport | Internet July 25, 2016

Just 6% of consumers always leave a review

Reviews... most consumers love to consult them, but few like to write them, according to new research from AYTM Market Research.... >>

BizReport | Research July 11, 2016

Travelers threaten bad reviews to get discounts, upgrades

Travelers are holding travel firms to ransom with threats of bad reviews, often exaggerations of the truth, according to new research on a UK-based online travel agency. ... >>

BizReport | Ecommerce July 04, 2016

Amazon trumps Google as starting point for consumer product research

Amazon trumps Google as the preferred online starting point for product research, according to a new study from ratings and reviews technology firm PowerReviews. ... >>

BizReport | Ecommerce May 05, 2016

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift... >>

BizReport | Social Marketing April 22, 2016

A high response rate to reviews can harm hotels' revenues, ratings

If you are part of hotel management, new research suggests that it is wise to respond to online reviews but that it is best to limit responses or risk revenue and bookings. ... >>

BizReport | Ecommerce April 14, 2016

Detailed product information ranks above reviews, price in decision to buy

What quality of product information is needed to motivate an online shopper to hit the buy button? The results of a new study from product content management platform Salsify will guide you. ... >>

BizReport | Blogs & Content March 15, 2016

Google posts advice to bloggers who receive freebies for reviews

Bloggers - take note. Google wants you to disclose, be original and provide nofollow links in posts reviewed in exchange for free products.... >>

BizReport | Ecommerce March 09, 2016

Study: Reviews influence both online, offline shoppers

No matter where your customers are buying, be that in-store, via a mobile device or online portal, chances are they're reading online reviews first. That is the takeaway from new Bazaarvoice data. ... >>

BizReport | Internet February 16, 2016

Numerical hotel ratings do not tell the whole story

New research from the Center for Hospitality Research reveals that numerical ratings and text comments left by hotel guests do not always match up. ... >>

BizReport | Ecommerce November 26, 2015

How to protect against fake reviews

Protecting your business from fake reviews is possible, if your online business employees a series of checks and balances when it comes to collecting customer feedback: ... >>

BizReport | Ecommerce October 13, 2015

Do you really want 5-star product reviews?

Recent research reveals that product reviews with five stars, whether on Amazon, Google or on a merchant's own website, can instill a sense of doubt in consumers. So, are five-star reviews something to aim for? ... >>

BizReport | Ecommerce August 12, 2015

Majority of U.K. high street retailers provide no way to review service, products

Despite the popularity of reviews among consumers researching products and services online, a recent study has found that nearly 80% of big-ticket retailers on the U.K.'s high streets have no online review mechanism in place. ... >>

BizReport | Advertising March 11, 2014

New AdWords format includes detailed consumer opinion data

Google AdWords features are evolving along with consumer behavior. As more Internet users rely on reviews and opinions of others to help them make purchasing decisions, so Google has now begun rolling out consumer ratings annotations, a new format of... >>

BizReport | Blogs & Content May 09, 2012

Release turns reviews into ads

inPowered Stories, released from NetShelter in December, offered brands a way to share product reviews with their consumer base. Now the platform gives brands the ability to turn those reviews into ad units to help influence purchasing decisions. In early... >>

BizReport | Law & Regulation February 03, 2012

ASA bans TripAdvisor "real traveler" claims

Popular travel review website TripAdvisor has been banned from claiming that its reviews are from "real travelers" and "reviews you can trust" by order of the UK's Advertising Standards Authority.... >>

BizReport | Social Marketing June 12, 2009

Pew dissects the social life of health information

Did you know that many Americans turn to the Internet for health information? While it's long been a joke to consult "Dr Google", it's not just a list of symptoms that searchers desire, but reviews and comments by other sufferers... >>

BizReport | Ecommerce April 16, 2009

Survey: Peers, not prices, persuade online shoppers

When researching a product or service online, consumers rate the opinions of their peers over price, found Avail Intelligence.... >>

BizReport | Ecommerce November 18, 2008

Consumers could be encouraged to shop via socnets

Shopping may yet come to social networking. The ability to view comments and special offers would encourage many online shoppers to purchase via social networks, according to a recent survey by Harris Interactive and commissioned by ecommerce solutions provider, Volusion.... >>

BizReport | Ecommerce October 28, 2008

Customers seeking product support log on

After flicking through the manual, the Internet is the second port of call for customers looking for product information and support, according to Michael Mace of Rubicon Consulting.... >>

BizReport | Ecommerce July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site.... >>

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