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BizReport | Ecommerce archives August 08, 2017

Reviews key to offline selling

It is no secret that reviews drive the sales of online merchandise, but according to Bazaarvoice, reviews are also pushing offline sales. They looked at the affect reviews are having on back-to-school shopping, and found that for every $1 in... >>

BizReport | Ecommerce archives July 07, 2016

Expert: How incentivized reviews may - or may not - work for brands

While most big online retailers - the Amazon's, Walmart's and Best Buy's - email shoppers post-purchase to remind them about ratings and reviews, many smaller retailers do not. And, even those big stores that do send review reminders aren't capturing... >>

BizReport | Ecommerce archives July 05, 2016

Expert: How multiple purchases impact reviews

According to several new reports, up to half of online purchases now include multiple items - and these multi-item orders are impacting consumer reviews. ... >>

BizReport | Ecommerce archives March 09, 2016

Study: Reviews influence both online, offline shoppers

No matter where your customers are buying, be that in-store, via a mobile device or online portal, chances are they're reading online reviews first. That is the takeaway from new Bazaarvoice data. ... >>

BizReport | Law & Regulation June 20, 2015

British watchdog investigates fake reviews

The number of businesses posting fake reviews is high enough that the Competition and Markets Authority says it warrants thorough investigation to see if they need to clamp down on the illegal practice.... >>

BizReport | Ecommerce archives April 09, 2015

User-generated reviews powerful conversion driver

Consumers in the UK will be spending more online in 2015 than ever before and, with increased online shopping comes increased talk about what they bought. Such conversations are a goldmine for retailers who can use them to enhance both... >>

BizReport | Trends & Ideas archives March 31, 2015

Melbourne hotel group to review their guests' behavior

In an era where nothing escapes review, a Melbourne-based hotel group is putting their guests in the picture by reviewing their behavior and demeanor during their stay.... >>

BizReport | Research archives March 24, 2015

60% of travel business owners quick to check reviews

Travelers are quick to leave reviews of the accommodation or resort they stayed in, but are travel business owners as quick to check them? The answer is a resounding 'yes', according to recent research from TripAdvisor.... >>

BizReport | Ecommerce archives January 13, 2015

Americans rely on online reviews but most do not trust them

Online reviews are crucial to Americans when considering which products to purchase yet, according to research from YouGov, many can not be sure reviews are trustworthy.... >>

BizReport | Ecommerce archives September 25, 2014

Travelers will pay more for hotels with better travel reviews

A unique study, using simulated booking engines and heat mapping technology, has shown a link between reviews and hotel conversion rates and pricing. ... >>

BizReport | Blogs & Content archives May 13, 2014

How to encourage loyal shoppers to leave reviews

A 2012 survey by Clickfox about brand loyalty found that 72 percent of customers will come back to a brand because of its customer service. One expert suggests brands that collect and display online reviews convey trust and confidence to... >>