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BizReport | Ecommerce archives November 07, 2016

Expert: How to get more from reviews

A positive review can influence shoppers, likewise, a negative review can deter shoppers. But, not all good reviews are 'good' and not all bad reviews are 'bad' for business. One expert explains how merchants can drill down reviews for better... >>

BizReport | Ecommerce archives March 16, 2016

Expert: How to avoid getting catfished in reviews

Singles on the dating scene get catfished - lured into a relationship with an online persona - all the time. But did you know your business could also be in danger of getting catfished? One expert explains this phenomena and... >>

BizReport | Ecommerce archives December 17, 2015

Reviews: One person's negative is another's positive

Don't be tempted to remove those negative reviews because they are what make your review page genuine, according to research and advice from PowerReviews. ... >>

BizReport | Ecommerce archives November 27, 2015

Brands: How to better use reviews for your business

In many ways reviews are the lifeblood of a small, online business. Reviews on sites like Amazon, eBay and retailer-based websites can tell potential shoppers what to expect from the brand. One expert offers advice on using these reviews in... >>

BizReport | Ecommerce archives November 19, 2015

Brands: How to use negative reviews as a positive force

Reviews and recommendations are growing in importance for brands, but some would say only the positive reviews have value. One expert disagrees. Here's why? ... >>