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BizReport | Social Marketing September 04, 2013

Is Yelp's effect on bottom line worth the legal wrangling?

Recent research from Merchant Warehouse reveals that 93% of consumers who use Yelp typically go on to make purchases with the companies they research via the online review website. Perhaps dodging the legal bullets and dodgy reviews is a small... >>

BizReport | Ecommerce February 11, 2013

Fresh approach to product reviews launched

There's a fresh face in the online review crowd. The social product testing and review site's aim is to flip the product review world on its head by connecting companies and their products with passionate and credible consumers.... >>

BizReport | Search Marketing February 06, 2013

Fake reviews will be removed, warns Google

In light of recent spam detection algorithm changes, Google expects the number of reviews being shown on some local Google+ pages to increase. To this end, the search giant warns businesses that fake reviews will immediately be taken down. ... >>

BizReport | Law & Regulation February 05, 2013

TripAdvisor fights back against blackmail, negative reviews

Many business owners on TripAdvisor are seeing a worrying trend. Customers are threatening to write negative reviews unless they receive a refund, upgrade, freebies, or other request. TripAdvisor has launched a new feature as part of its management tools to... >>

BizReport | Loyalty Marketing January 28, 2013

63% of travelers don't want to engage airlines, hotels via social media

Today's travel bookers and travelers aren't using social and mobile to interact with brands and book a vacation. New research from Deloitte reveals that it's the tried-and-tested online methods that remain popular today. ... >>

BizReport | Ecommerce December 21, 2012

EXPO reports 281% rise in user-generated video product review views

What are engaging, authentic, produced free of charge and found helpful by 98% of online holiday shoppers? User-generated product reviews, according to new research released by consumer network EXPO, and video is an increasing channel of choice. ... >>

BizReport | Social Marketing October 11, 2012

Restaurant deals site kills fake reviews

A new verification procedure put in place by the most popular restaurant deal site in the U.S. ensures reviews are only left by customers who have actually eaten in restaurants they review and focus on the dining experience. ... >>

BizReport | Social Marketing June 01, 2012

Social, review sites key drivers of auto dealership selection

Social media and review sites are driving consumers' dealership choices, according to new research, but dealerships with in-house social media management aren't keeping pace. ... >>

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