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BizReport | Ecommerce archives May 13, 2016

Brands: Why and when negative reviews can improve business

Experts have long said that negative reviews should be ignored or even hidden from consumers. But the internet of 2016 is quite different than the internet of 2006, and now some experts believe there is a time and place for... >>

BizReport | Ecommerce archives May 05, 2016

How reviews from gift-givers can help brands

Reviews left by consumers who are using a brand's product day in and day out are important, there is no doubt about it. But, according to one expert, many brands are missing a crucial segment of reviewers: those who gift... >>

BizReport | Advertising archives February 23, 2016

Top 5 tips to turn reviews into advertising

Reviews are one of the best ways businesses can use user generated content (UGC) as part of their advertising strategy. Using reviews, however, isn't just about pulling a few for your front page. Here's how to use reviews to boost... >>

BizReport | Ecommerce archives November 27, 2015

Brands: How to better use reviews for your business

In many ways reviews are the lifeblood of a small, online business. Reviews on sites like Amazon, eBay and retailer-based websites can tell potential shoppers what to expect from the brand. One expert offers advice on using these reviews in... >>

BizReport | Ecommerce archives November 26, 2015

How to protect against fake reviews

Protecting your business from fake reviews is possible, if your online business employees a series of checks and balances when it comes to collecting customer feedback: ... >>

BizReport | Ecommerce archives November 25, 2015

How to respond to bad reviews

No one likes a bad product review, but negative feedback can help inform product and service development, if used properly. For example, feedback about the online checkout process can be used to smooth that system. One expert explains how negative... >>

BizReport | Ecommerce archives November 19, 2015

Brands: How to use negative reviews as a positive force

Reviews and recommendations are growing in importance for brands, but some would say only the positive reviews have value. One expert disagrees. Here's why? ... >>

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