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BizReport | Email Marketing May 29, 2014

Email: Keep it brief and images to a minimum

Email remains a core communication channel for marketers but in order to make it through increasingly busy inboxes those messages need to be kept short and sweet, according to a new survey from HubSpot and Litmus.... >>

BizReport | Advertising archives October 18, 2013

Would you pay an extra 12 cents for a 1750% increase in ROI?

Often when Android and iOS go up against each other the results are contestable but new figures released by media buying firm Nanigans reveal a disparity that's hard to ignore. ... >>

BizReport | Mobile Marketing August 03, 2011

Low ROI holding back increased mobile ad spending

A survey conducted by the Relevancy Group and commissioned by online and mobile signup ad platform Pontiflex found that if it weren't for the low return on their investment marketers would increase their mobile ad spending. ... >>

BizReport | Advertising archives September 15, 2010

Gatorade sales refreshed by in-game ad campaign

Looking for proof that in-game advertising works? Look no further than the results of a recent in-game campaign for Gatorade.... >>

BizReport | Social Marketing June 16, 2010

ForeSee introduces new social media ROI measurement tool

Key to the wide-spread adoption of social media by marketers is the ability to measure its impact and return on investment. Online customer satisfaction firm ForeSee Results has just introduced a new service aimed at providing marketers with just such... >>

BizReport | Email Marketing October 26, 2007

Email marketing continues to generate impressive ROI

Despite falling over the last couple of years, ROI from email marketing is still impressive.... >>

BizReport | Research archives October 08, 2007

Advertisers need better ROI measurement from agencies

The biggest challenge facing online advertisers and their agencies is the measurement of return on investment, according to a recent report by JupiterResearch.... >>