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BizReport | Loyalty Marketing January 12, 2017

Personal touch for customer service drives retention, loyalty

Despite more service providers moving towards digital interaction, a more personal touch in customer service helps drive loyalty and retention, according to a global study from Verint Systems. ... >>

BizReport | Loyalty Marketing September 21, 2016

Retentionomics: The impact of customer retention on market share

Increased investment in customer retention leads to significant growth in market share, according to new research from Forbes and Sailthru.... >>

BizReport | Ecommerce June 08, 2015

Returns process key to retaining customers

When the MetaPack Group undertook research to understand what people really think about returns processes offered by retailers in Europe they found that it is necessary to provide consumers with many options. ... >>

BizReport | Ecommerce April 09, 2014

CMOs urged to go beyond the point of purchase

Businesses that keep their sights firmly fixed on customer acquisition are failing to acknowledge the importance of communicating with customers after they have made a purchase. ... >>

BizReport | Social Marketing March 06, 2014

SocialBro research reveals cost of ignoring new Twitter Followers

Twitter management platform SocialBro has released data showing that unless businesses on the social platform engage early on with new Followers they will lose a fair number of them. ... >>

BizReport | Loyalty Marketing May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to... >>

BizReport | Loyalty Marketing September 12, 2008

Customer retention becomes business priority

New research carried out by SPSS Inc. has revealed customer retention as a top priority for European businesses, as consumers become less brand loyal and more price sensitive.... >>

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