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BizReport | Ecommerce archives July 16, 2015

Research reveals increase in online shoppers deliberately abandoning carts

Online shopping cart abandonment has long been a challenge for retailers, but their response to it could be what is causing shoppers to abandon carts in the first place.... >>

BizReport | Advertising archives October 29, 2014

Familiarity can breed contempt when it comes to ad retargeting

Repeated, or retargeted, advertising can annoy many consumers and ads for products seen after a consumer has finished researching a product can do more harm than good, according to new research from InSkin Media and RAPP Media.... >>

BizReport | Advertising archives June 24, 2014

Consumers taking longer to consider online purchases

Consumers are taking longer than ever to make considered shopping decisions, according to new research from Rakuten Marketing's display arm, Rakuten MediaForge. This makes it more challenging for brands to keep a distracted consumer interested.... >>

BizReport | Ecommerce archives February 18, 2014

Abandoned online shopping carts an opportunity to re-engage

An abandoned online shopping cart isn't a bad thing, according to Cloud.IQ. Rather than being a lost sale it's actually an invitation to re-engage and an opportunity to boost sales.... >>

BizReport | Advertising archives December 06, 2013

Twitter ups ad relevancy with Tailored Audiences

Marketers can now reach users on Twitter who have previously shown interest in their brand or product online and the results from beta testing show just how effective retargeting on the social platform can be. ... >>

BizReport | Ecommerce archives May 04, 2011

Costs and timing issues main causes of shopping cart abandonment

Consumers today are comfortable making purchases online, and website design and usability have improved over the last few years, yet shopping cart abandonment rates remain the same as five years ago. Have marketers been fixated on the wrong reasons consumers... >>

BizReport | Advertising archives September 24, 2010

How to get more from retargeted ads

In the retargeting space there is a lot of talk. Some say retargeted ads are hugely profitable, some say retargeting ads is a waste of time. The truth, as with most things, is somewhere in the middle. Retargeted ads do... >>

BizReport | Ecommerce archives January 11, 2010

Retargeting ads could boost Valentine's spending

Okay, you've had a few minutes to breathe after the monstrous 2009 holiday shopping season. But catch that breath because the next ecommerce bump is right around the corner - on Valentine's Day. After the big spend over the Christmas... >>

BizReport | Advertising archives December 04, 2009

70% of online marketers don't have retargeting strategies

Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).... >>

BizReport | Advertising archives October 19, 2009

Now you can map retargeted ads

As if retargeting ads to consumers who have clicked but not purchased were not enough, now retargeting firm FetchBack has launched a new tool which allows marketers to map the engagement level for the ads. Using the tool, marketers can... >>

BizReport | Advertising archives October 05, 2009

Fetchback, Coremetrics partner for simpler retargeting

If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform... >>

BizReport | Trends & Ideas archives September 16, 2009

Fetchback launches bidding platform

The next step in advertising retargeting is here: a bidding system to help marketers better control retargeted advertising campaigns. The platform was launched by Fetchback this week and allows marketers to set a maximum price they wish to pay to... >>

BizReport | Advertising archives August 04, 2009

AudienceScience delivers personalized ads immediately

When it comes to today's online marketing efforts targeting is key and connecting with the consumer a must. Enter a new option from AudienceScience which allows ads to be personalized and sent to specific online consumers at a moment's notice.... >>

BizReport | Advertising archives July 09, 2009

Report: Retargeted ads bring consumers back on-site

If you're looking for more conversions, consider re-engaging consumers who have abandoned their shopping carts and/or left your site after following an ad link. According to ad retargeter Fetchback, almost 50% of consumers return to a website within an hour... >>

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