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19 result(s) displayed (1 - 19):
A new arrival into the online video scene could update what brands have, to date, been doing with online video. From SundaySky, the SmartVideo platform allows for the retargeting of video ads, helping to make video a more relevant experience... >>
Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>
A new integration from Fetchback should help brands better engage consumers by shortening page load time - you know those ten or so seconds when a page is loading but hasn't displayed. Data has shown that a delay as short... >>
With the 2010 holiday season over, merchants are wondering how to bring those consumers back into online stores in January and February - two of the slowest retail months. The key? Giving the consumer the right message at the right... >>
This week a new online advertising network launches which may help brands with the relevancy problem. Delivering ads which are relevant to a consumer at a specific time is one of the bigger challenges for advertisers. The new ad network,... >>
Marketers with a goal of increasing website traffic may want to look harder at ad retargeting. According to a recent comScore and ValueClick Media report, retargeted ads are pushing more website traffic compared to simpler audience or contextual targeting efforts.... >>
Add another layer to ad retargeter Fetchback's power: a recommendation engine based on past shopping history. Now, in addition to retargeting ads after a shopping cart is abandoned or when a click doesn't lead to a conversion, marketers can access... >>
A new engagement-based retargeting ad platform should help marketers truly see how consumers are engaging - or not - with ads. This week mediaForge launched a platform which tracks post-engagement conversions, giving marketers greater insight into what happens after the... >>
Okay, you've had a few minutes to breathe after the monstrous 2009 holiday shopping season. But catch that breath because the next ecommerce bump is right around the corner - on Valentine's Day. After the big spend over the Christmas... >>
Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories... >>
Have you ever wondered how many online ads it might take to engage the consumer through the conversion process? Many marketers have and with good reason: sometimes one ad simply isn't enough. In some cases consumers need to see an... >>
As if retargeting ads to consumers who have clicked but not purchased were not enough, now retargeting firm FetchBack has launched a new tool which allows marketers to map the engagement level for the ads. Using the tool, marketers can... >>
If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform... >>
When it comes to online purchases, its all about the offer. Marketers have known for some time that the right offer is the key to turning an online browser to an online purchaser. The problem, of course, is the offer.... >>
The next step in advertising retargeting is here: a bidding system to help marketers better control retargeted advertising campaigns. The platform was launched by Fetchback this week and allows marketers to set a maximum price they wish to pay to... >>
According to a new study from online ad retargeter Fetchback retargeting ads can increase campaign ROI up to 100% more than paid search. The study found that marketers using retargeted ads saw ROI increases anywhere from 74% to 112% over... >>
Retargeted ad marketers now have one more weapon in their arsenal: sequenced ads. Online ad retargeter FetchBack has announced a new platform which allows marketers to deliver their retargeted ads in a specific order or sequence.... >>
Add another online advertising firm to the list of those offering retargeting services. This week Dapper launched behavioral retargeting ads with a twist - these retargeted ads feature dynamically updated content to engage the consumer.... >>
Online retargeting advertising company FetchBack has joined the Network Advertising Initiative (NAI); the NAI is an organization of online marketing companies who have established standards to help protect consumer's privacy in the online ad realm. ... >>
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- Nielsen reveals habits of second-screeners
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- Jivox, vSplash push interactivity with platforms
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- Younger B2B buyers' online purchase behavior ignored by suppliers
- Portrait of an affluent consumer
- U.S.: 41 billion online videos watched in May
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