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BizReport | Advertising February 06, 2018

Experts weigh in on Google Chrome's filtering announcement

Last week, Google announced a 'mute' button, hailed as a way for consumers to take back control of the ads they see online. By muting irrelevant or improperly targeted ads, consumers should see more content of interest, but does it... >>

BizReport | Advertising March 20, 2015

AdRoll: US, Europe, Japan push for more retargeting

Retargeting, retargeting, retargeting. According AdRoll's new State of the Industry report retargeting is the link marketers in the US, Europe and Japan are looking at to create a more engaged relationship with shoppers. ... >>

BizReport | Ecommerce March 06, 2014

How BrightTag re-engaged shoppers

Shopping hub Rue La La recently tapped BrightTag to help them improve their cross-channel effectiveness. The retail platform used BrightTag Fuse a real time, cross channel platform that matches data in the cloud so that shoppers were served products that... >>

BizReport | Ecommerce January 24, 2014

Study: Retargeting + Mobile = Ecommerce success

Retargeting has been shown to increase customer engagement by significant amounts. But new data out from myThings indicates teaming up retargeted advertising with a mobile element will push engagement even farther.... >>

BizReport | Blogs & Content September 04, 2012

How SmartVideo may change video ads

A new arrival into the online video scene could update what brands have, to date, been doing with online video. From SundaySky, the SmartVideo platform allows for the retargeting of video ads, helping to make video a more relevant experience... >>

BizReport | Advertising July 10, 2012

Consumers happy to be reminded with retargeted advertising

Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>

BizReport | Advertising September 02, 2011

Fetchback integrates BrightTag, shortens page load

A new integration from Fetchback should help brands better engage consumers by shortening page load time - you know those ten or so seconds when a page is loading but hasn't displayed. Data has shown that a delay as short... >>

BizReport | Advertising December 31, 2010

How to get more from slow January/February sales

With the 2010 holiday season over, merchants are wondering how to bring those consumers back into online stores in January and February - two of the slowest retail months. The key? Giving the consumer the right message at the right... >>

BizReport | Advertising October 19, 2010

New online ad network mines data to deliver relevant ads

This week a new online advertising network launches which may help brands with the relevancy problem. Delivering ads which are relevant to a consumer at a specific time is one of the bigger challenges for advertisers. The new ad network,... >>

BizReport | Advertising September 28, 2010

Report: Retargeting ads pushes more website visits

Marketers with a goal of increasing website traffic may want to look harder at ad retargeting. According to a recent comScore and ValueClick Media report, retargeted ads are pushing more website traffic compared to simpler audience or contextual targeting efforts.... >>

BizReport | Ecommerce April 15, 2010

Fetchback matches shopping history with ads across 'Net

Add another layer to ad retargeter Fetchback's power: a recommendation engine based on past shopping history. Now, in addition to retargeting ads after a shopping cart is abandoned or when a click doesn't lead to a conversion, marketers can access... >>

BizReport | Advertising February 17, 2010

mediaForge launches post-engagement metrics platform

A new engagement-based retargeting ad platform should help marketers truly see how consumers are engaging - or not - with ads. This week mediaForge launched a platform which tracks post-engagement conversions, giving marketers greater insight into what happens after the... >>

BizReport | Ecommerce January 11, 2010

Retargeting ads could boost Valentine's spending

Okay, you've had a few minutes to breathe after the monstrous 2009 holiday shopping season. But catch that breath because the next ecommerce bump is right around the corner - on Valentine's Day. After the big spend over the Christmas... >>

BizReport | Ecommerce December 18, 2009

Internet Marketing 101: How to re-engage consumers in 2010

Savvy brands and marketers already have plans in place for reaching consumers in 2010. Strategic plans, though, must have room for change. Two areas where marketers can gain ground are virtual events and ad targeting programs. Both of these categories... >>

BizReport | Advertising November 20, 2009

Fetchback: Is one ad enough?

Have you ever wondered how many online ads it might take to engage the consumer through the conversion process? Many marketers have and with good reason: sometimes one ad simply isn't enough. In some cases consumers need to see an... >>

BizReport | Advertising October 19, 2009

Now you can map retargeted ads

As if retargeting ads to consumers who have clicked but not purchased were not enough, now retargeting firm FetchBack has launched a new tool which allows marketers to map the engagement level for the ads. Using the tool, marketers can... >>

BizReport | Advertising October 05, 2009

Fetchback, Coremetrics partner for simpler retargeting

If you think retargeting ads to consumers who have left your ecommerce site is too hard, think again. Advertising retargeter Fetchback has partnered with marketing optimization firm Coremetrics to give marketers even more control over retargeting ads. The new platform... >>

BizReport | Ecommerce September 24, 2009

Dotomi offers ad sequencing

When it comes to online purchases, its all about the offer. Marketers have known for some time that the right offer is the key to turning an online browser to an online purchaser. The problem, of course, is the offer.... >>

BizReport | Trends & Ideas September 16, 2009

Fetchback launches bidding platform

The next step in advertising retargeting is here: a bidding system to help marketers better control retargeted advertising campaigns. The platform was launched by Fetchback this week and allows marketers to set a maximum price they wish to pay to... >>

BizReport | Research May 01, 2009

Fetchback: Retargeting can outperform search

According to a new study from online ad retargeter Fetchback retargeting ads can increase campaign ROI up to 100% more than paid search. The study found that marketers using retargeted ads saw ROI increases anywhere from 74% to 112% over... >>

BizReport | Advertising April 20, 2009

FetchBack sequences retargeted ads

Retargeted ad marketers now have one more weapon in their arsenal: sequenced ads. Online ad retargeter FetchBack has announced a new platform which allows marketers to deliver their retargeted ads in a specific order or sequence.... >>

BizReport | Advertising March 26, 2009

Behavioral retargeted ads launched by Dapper

Add another online advertising firm to the list of those offering retargeting services. This week Dapper launched behavioral retargeting ads with a twist - these retargeted ads feature dynamically updated content to engage the consumer.... >>

BizReport | Advertising January 22, 2009

Ad retargeter FetchBack joins NAI

Online retargeting advertising company FetchBack has joined the Network Advertising Initiative (NAI); the NAI is an organization of online marketing companies who have established standards to help protect consumer's privacy in the online ad realm. ... >>