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BizReport | Advertising archives December 17, 2014

AdRoll: Study finds retargeting focus for most brands

Look for more brands to push more ad dollars into remarketing to consumers when the calendar switches over to 2015. That is the takeway from a new AdRoll report which shows that most (71%) of marketers studied intend to push... >>

BizReport | November 29, 2012

Microsoft IE10 Do Not Track default puts off 1 in 3 Brits

One in three Brits would cease to use Microsoft's Internet Explorer 10 browser if, as part of its Do Not Track initiative, it automatically blocks websites from retaining information such as passwords and auto-fill functions. ... >>

BizReport | Ecommerce archives October 18, 2011

Why etailers need retargeting strategies for holiday campaigns

In just over a month holiday shopping campaigns will be going full-force across the Internet. Many will gain shoppers attention, but will that attention turn to sales? According to one expert including retargeted information is one way to push that... >>

BizReport | Advertising archives March 17, 2011

Fetchback: Retargeted pushing more than simple conversions

A new release from retargeter Fetchback is giving marketers much more than just retargeted ads. The Engagement A/B Reporting tool has already shows brands that retargeted ads are pushing more than simple conversions - although conversions are important. The tool... >>

BizReport | Advertising archives December 10, 2010

Magnetic launches self-serve retargeting platform

Over the past fourteen months, more marketers have hooked into the retargeting space. Retargeting display or search ads to consumers has been proven to increase engagement and conversions. This month, search retargeter Magnetic released a new offering which will allow... >>

BizReport | Advertising archives October 18, 2010

Magnetic, Tumri partner for product-specific ads

Research has shown that it may take two, three or more exposures to a brand or product before a consumer will finalize a purchase. A new partnership between Magnetic and Tumri may help increase the number of exposures, thereby shortening... >>

BizReport | Advertising archives September 28, 2010

Report: Retargeting ads pushes more website visits

Marketers with a goal of increasing website traffic may want to look harder at ad retargeting. According to a recent comScore and ValueClick Media report, retargeted ads are pushing more website traffic compared to simpler audience or contextual targeting efforts.... >>

BizReport | Advertising archives September 24, 2010

How to get more from retargeted ads

In the retargeting space there is a lot of talk. Some say retargeted ads are hugely profitable, some say retargeting ads is a waste of time. The truth, as with most things, is somewhere in the middle. Retargeted ads do... >>

BizReport | Ecommerce archives August 17, 2010

Listrak: Only 15% of etailers addressing cart abandonment

With more and more consumers shopping online, it makes sense that etailers are refocusing their ad dollars to online avenues, but according to a recent report these same etailers are ignoring an on-going problem: shopping cart abandonment. According to the... >>

BizReport | Advertising archives August 10, 2010

BrightRoll, Magnetic partner for retargeted video ads

Video marketing is already a hot market, but a new partnership between search retargeting firm Magnetic and video ad service BrightRoll may increase the heat factor. The two are partnering to allow marketers to use search engine retargeting to optimize... >>

BizReport | Advertising archives August 02, 2010

Report: Marketers adopting new targeting options

With the number of advertisers in the online space and the number of publisher/content options it is no wonder that audience targeting is taking off like never before. A recent survey from AudienceScience indicates that more than three-quarters of marketers... >>

BizReport | Ecommerce archives April 14, 2010

Criteo personalizes retargeting ads

Retargeting ad capabilities have been available for more than 10 years, but still some marketers either aren't using the capabilities or aren't using the capabilities correctly. To get to more information on what works in retargeting, I chatted with J.B.... >>

BizReport | Advertising archives February 16, 2010

How to engage by mailing less

Catalogs are a marketing standby. But with postage costs increasing, many brands are cutting back. Here is how one menswear retailer cut back on catalog mailings but managed to increase savings.... >>

BizReport | Advertising archives October 19, 2009

Now you can map retargeted ads

As if retargeting ads to consumers who have clicked but not purchased were not enough, now retargeting firm FetchBack has launched a new tool which allows marketers to map the engagement level for the ads. Using the tool, marketers can... >>

BizReport | Advertising archives August 26, 2009

Try enhanced notice to engage consumers

A new report from online retargeter FetchBack has interesting news for marketers. When adding enhanced notice to retargeted ads, consumers increased communication with the marketer in question. Enhanced notice is a small note at the bottom of the ad served... >>

BizReport | Advertising archives August 05, 2009

eZanga marries SEM with display

A new suite of tools from search engine and online ad company eZanga will marry search engine marketing with online display advertising. The platform gives marketers the ability to lauch online display ads while targeting specific audience bases.... >>

BizReport | Advertising archives August 04, 2009

AudienceScience delivers personalized ads immediately

When it comes to today's online marketing efforts targeting is key and connecting with the consumer a must. Enter a new option from AudienceScience which allows ads to be personalized and sent to specific online consumers at a moment's notice.... >>

BizReport | Advertising archives July 09, 2009

Report: Retargeted ads bring consumers back on-site

If you're looking for more conversions, consider re-engaging consumers who have abandoned their shopping carts and/or left your site after following an ad link. According to ad retargeter Fetchback, almost 50% of consumers return to a website within an hour... >>

BizReport | Advertising archives June 12, 2009

Fetchback offers opt-out with behavioral ads

Advertising retargeter FetchBack is offering something a bit new - opt-out options. Starting this week Fetchback began adding links in display ads which allow consumers to opt-out, much like email marketers have been doing for years. ... >>

BizReport | Research archives May 01, 2009

Fetchback: Retargeting can outperform search

According to a new study from online ad retargeter Fetchback retargeting ads can increase campaign ROI up to 100% more than paid search. The study found that marketers using retargeted ads saw ROI increases anywhere from 74% to 112% over... >>

BizReport | Ecommerce archives April 29, 2009

Teracent launches digital endcap

Online advertising optimization platform Teracent has launched a new platform with allows marketers to retarget consumers based on product interest. The Digital Endcap platform manages how aggregated retargeting information is shared between marketing partners so that advertisers can make the... >>

BizReport | Search Marketing March 05, 2009

Fetchback: 53% conversion rate increase with retargeting

Online ad company FetchBack has developed a better way of capturing the attention of consumers who have visited but not purchased from an ecommerce site: keyword retargeting. This week the company launched their keyword retargeting tool which displays ads based... >>