Retail emails opened on mobile jumps 50% during Cyber Week

Default Image

KNOTICE logo.jpgDuring the manic shopping period around the 2012 Thanksgiving holiday, sometimes refered to as ‘Cyber Week’, there was a huge jump in the number of emails opened on a mobile device compared to the same period in 2011.

Knotice analyzed over 2.8 million emails and found a 50% increase in the number opened from a mobile device during the 2012 Thanksgiving retail frenzy period. Overall, 45% of emails sent by retailers were opened on a mobile device, including tablets.

These latest figures, set out in Knotice’s Holiday Mobile Email Opens report – a companion to the company’s bi-annual Mobile Email Opens Reports, can be viewed online.

According to the report, “In our last report, the steady growth in mobile email open rates for the first half of 2012 was solid. We saw mobile open rates trend up, approaching that future “mobile tipping point” when emails opened via mobile device surpass those opened via desktop/laptop computers. It seems for retailers, the tipping point is closer than ever.”

Indeed, Knotice calls for a “mobile first” approach to email marketing, particularly as desktop opens show a steep decline in 2012 compared to 2011 (although desktop click activity remains considerably higher than mobile).

Share:
Share

ABOUT THE AUTHOR

Kristina Knight-1
Kristina Knight, Journalist , BA
Content Writer & Editor
linkedin
Kristina Knight is a freelance writer with more than 15 years of experience writing on varied topics. Kristina’s focus for the past 10 years has been the small business, online marketing, and banking sectors, however, she keeps things interesting by writing about her experiences as an adoptive mom, parenting, and education issues. Kristina’s work has appeared with BizReport.com, NBC News, Soaps.com, DisasterNewsNetwork, and many more publications.