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BizReport | Advertising archives February 22, 2017

Report: Super Bowl ads drove traffic into stores

New data out from location intelligence hub Cuebiq, and analytics firm Jumpshot indicates those Super Bowl ads weren't just driving up viewers during the game. Researchers found that traffic into brick-and-mortar stores increased the week following the ads placed in... >>

BizReport | Ecommerce archives November 26, 2012

comScore: Record online sales on Black Friday

The online holiday shopping season is off to a great start. comScore reported on Sunday that, for the first time ever, online retail sales exceeded $1 billion. ... >>

BizReport | Ecommerce archives November 16, 2012

Report: Where ecomm traffic originates

Real estate is no longer the only place where location is key. New data out from Monetate shows where the bulk of ecommerce traffic originates - and underlines how important it is for retailers to include geographic targeting and other... >>

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