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BizReport | Advertising July 15, 2020

Merchants: How to adjust marketing efforts during pandemic

While consumers have quickly pivoted online for many purchases some merchants and brands continue to struggle to find their footing. We asked a digital expert how marketers can better engage with their client base. ... >>

BizReport | Loyalty Marketing April 17, 2019

Expert: How loyalty programs will impact 2019

Loyalty programs have been part of retailers' marketing bags for decades, but in the digital space new options for loyalty programs appear nearly every year. There are programs that are used between brands, miles/points programs that can be redeemed for... >>

BizReport | Ecommerce archives March 30, 2018

Survey finds discounts important, as are mistakes

New data out indicates consumers are much less willing to give brands' second chances. In fact, according to Blis, just over half (55%) of consumers say they have a 'one strike and out' rule for brands. ... >>

BizReport | Email Marketing February 27, 2017

Report: Email, mobile key to retail success

Based on 2016 trends, experts with Sailthru believe email and mobile will be key for retailers' success in 2017. That, according to the 2017 Digital Retail Innovation Report, which also reports that 1 in 5 marketers as saying they fell... >>

BizReport | Ecommerce archives July 04, 2012

Consumers opt for 'extra product' deals over discounts

Consumers much prefer getting something for free than getting something for less, according to new research on the psychology of discounting by a team of researchers led by Akshay Rao of the University of Minnesota's Carlson School of Management. ... >>

BizReport | Ecommerce archives December 22, 2011

Research: Your loyalty scheme members aren't loyal

Over three-quarters of consumers in the UK are members of at least one loyalty scheme, according to a new study released by Ipsos MORI and The Logic Group, but are they really loyal customers?... >>

BizReport | Mobile Marketing December 20, 2011

Mobile coupon POS scanning problems solved?

Mobile coupons are a hit with consumers, until they get to the checkout where many are frustrated by scanners being unable to read the barcode. New technology from mobeam could solve the problem and get checkout queues flowing again.... >>

BizReport | Mobile Marketing December 09, 2011

QuBit: Basic mobile website errors cost UK retailers billions

Despite the amount of mobile traffic to retail websites growing significantly retailers in the UK are still using poor mobile web strategies and losing out on billions of dollars in revenue as a direct result, according to new figures released... >>

BizReport | Ecommerce archives October 25, 2011

Retailers ignore men on a mission at their peril

Ladies, if you've ever had to drag your man around the stores you'll know what a task it can be. New research suggests that online retail better fits a male's needs when they feel the need for some retail therapy.... >>

BizReport | Ecommerce archives October 14, 2008

Coupons, Inc, Money Mailer partner to take coupons mobile

With the amount of 'extra' money Americans have to spend shrinking daily, more and more retailers are offering coupons just to get consumers in their offline - and online! - doors. This week, Coupons, Inc. and Money Mailer Direct Marketing... >>

BizReport | Ecommerce archives July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that... >>