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BizReport | Ecommerce July 04, 2012

Consumers opt for 'extra product' deals over discounts

Consumers much prefer getting something for free than getting something for less, according to new research on the psychology of discounting by a team of researchers led by Akshay Rao of the University of Minnesota's Carlson School of Management. ... >>

BizReport | Ecommerce December 22, 2011

Research: Your loyalty scheme members aren't loyal

Over three-quarters of consumers in the UK are members of at least one loyalty scheme, according to a new study released by Ipsos MORI and The Logic Group, but are they really loyal customers?... >>

BizReport | Mobile Marketing December 20, 2011

Mobile coupon POS scanning problems solved?

Mobile coupons are a hit with consumers, until they get to the checkout where many are frustrated by scanners being unable to read the barcode. New technology from mobeam could solve the problem and get checkout queues flowing again.... >>

BizReport | Mobile Marketing December 09, 2011

QuBit: Basic mobile website errors cost UK retailers billions

Despite the amount of mobile traffic to retail websites growing significantly retailers in the UK are still using poor mobile web strategies and losing out on billions of dollars in revenue as a direct result, according to new figures released... >>

BizReport | Ecommerce October 25, 2011

Retailers ignore men on a mission at their peril

Ladies, if you've ever had to drag your man around the stores you'll know what a task it can be. New research suggests that online retail better fits a male's needs when they feel the need for some retail therapy.... >>

BizReport | Ecommerce October 14, 2008

Coupons, Inc, Money Mailer partner to take coupons mobile

With the amount of 'extra' money Americans have to spend shrinking daily, more and more retailers are offering coupons just to get consumers in their offline - and online! - doors. This week, Coupons, Inc. and Money Mailer Direct Marketing... >>

BizReport | Ecommerce July 23, 2008

Nielsen: Offline retailers must have an online strategy

Even local businesses need to invest some of their marketing budgets on a solid website, an online advertising campaign and a little bit of content production. That, according to a new report from Nielsen Online. The metrics firm reports that... >>

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