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BizReport | Ecommerce archives January 08, 2018

Study: Reviews matter, even offline

More and more consumers are shopping online. This trend was underlined during the recent holiday shopping season when digital shoppers spent 18% more YoY, and the season saw more than 10 billion dollar shopping days. ... >>

BizReport | Blogs & Content archives October 18, 2012

Tool offers SMB publishing option

Small business have a new option for content publishing. Out this week from Webcollage, the platform is set up to help small businesses create an syndicate content - including product information - to retailer websites.... >>

BizReport | Blogs & Content archives May 09, 2012

Release turns reviews into ads

inPowered Stories, released from NetShelter in December, offered brands a way to share product reviews with their consumer base. Now the platform gives brands the ability to turn those reviews into ad units to help influence purchasing decisions. In early... >>

BizReport | Blogs & Content archives May 07, 2012

How rich content is helping brands online

Rich content isn't new to most of the online universe, but rich content is helping some manufacturers connect at a deeper level with consumers. One of the platforms facilitating this is WebCollage, a provider of rich product information to retail... >>

BizReport | Ecommerce archives August 19, 2011

How one retail site is melding brand, content

With the rush of the holiday shopping season only a few weeks away, etailers the world over are looking for ways to create a more interactive experience for shoppers. Elle Tahari has unveiled their new look, which may give other... >>

BizReport | Ecommerce archives August 17, 2011

How video and ecommerce match up

With ecommerce on a record-setting pace do merchants still need to offer consumers more than a good deal? Of course. Today's consumer wants content as well as a good deal. Video is a more recent addition to many merchant's advertising... >>

BizReport | Ecommerce archives March 09, 2011

Got retail content? You should

One 2011 trend is that retailers are adding more content to their websites. The recent partnership between eBay and Triad Retail Media underscores the importance of content on retail websites. Through the partnership eBay will serve contextual ad unites, create... >>

BizReport | Ecommerce archives January 13, 2011

How retailers can integrate content in 2011

Etailing is setting up for a stellar year in 2011. After 2010's $32 billion-plus holiday spend, big retailers and small mom-and-pop stores are gearing up for more online shoppers, more online campaigns and more spending. Surprisingly, one of the best... >>