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Small business have a new option for content publishing. Out this week from Webcollage, the platform is set up to help small businesses create an syndicate content - including product information - to retailer websites.... >>
inPowered Stories, released from NetShelter in December, offered brands a way to share product reviews with their consumer base. Now the platform gives brands the ability to turn those reviews into ad units to help influence purchasing decisions. In early... >>
Rich content isn't new to most of the online universe, but rich content is helping some manufacturers connect at a deeper level with consumers. One of the platforms facilitating this is WebCollage, a provider of rich product information to retail... >>
With the rush of the holiday shopping season only a few weeks away, etailers the world over are looking for ways to create a more interactive experience for shoppers. Elle Tahari has unveiled their new look, which may give other... >>
With ecommerce on a record-setting pace do merchants still need to offer consumers more than a good deal? Of course. Today's consumer wants content as well as a good deal. Video is a more recent addition to many merchant's advertising... >>
One 2011 trend is that retailers are adding more content to their websites. The recent partnership between eBay and Triad Retail Media underscores the importance of content on retail websites. Through the partnership eBay will serve contextual ad unites, create... >>
Etailing is setting up for a stellar year in 2011. After 2010's $32 billion-plus holiday spend, big retailers and small mom-and-pop stores are gearing up for more online shoppers, more online campaigns and more spending. Surprisingly, one of the best... >>
- Researchers use Yelp to predict a restaurant's chances of survival
- Are your employees stifling yawns during status meetings?
- Survey reveals the odd places consumers shop by mobile
- Marketers urged to lower ad viewability expectations
- 50% of consumers who want marketing comms prefer them via email
- AdRoll: Study finds retargeting focus for most brands
- Study: Power of Hispanic shoppers growing
- Report: News, media sites opening slow in mobile
Featured White Papers
- 7 Myths About Online Reviews
When it comes to building and maintaining trust in your brand, online reviews are an extremely valuable addition to your...
- Targeting (That's on target)
"Hopeful messaging is wasted messaging. Clear targeting means more than just Who. It also demands a knowledge of How, When,...
- Leveraging Facebook to Improve ROI on Brand Sites
Rather than deserting your brand site for a Facebook Fan Page, the best digital marketing strategies incorporate a Facebook presence...