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BizReport | Ecommerce archives November 04, 2011

Lexity offers some eBayers themed ads

A new offering from SaaS platform Lexity may boost sales this holiday season for merchants in eBay's ProStores system. Called Thematic Advertising, the offering enables merchants within ProStores, an eBay holding, more control over advertising goals. ... >>

BizReport | Ecommerce archives September 27, 2011

Report: Online brands need better local connections

In the land of retail, brands need a local connection. A reason for consumers to stop at a mall, storefront or online location to spend money. When it comes to larger brands, those making the best local, digital connections include... >>

BizReport | Ecommerce archives September 14, 2011

New partnerships up the ante for retail brands online

Moving out the summer slump, three partnerships and one new release may help online brands better connect with in-market consumers by serving up relevant content and improved metrics for campaigns. ... >>