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BizReport | Mobile Marketing July 18, 2014

iBeacon firm offers free hardware and installation to UK retailers

iBeacon technology is becoming popular with both consumers and businesses. A UK-based iBeacon technology firm is offering free iBeacon installation and deployment to retailers in the run-up to the valuable festive season.... >>

BizReport | Ecommerce July 16, 2014

The Considered Consumer: Technology has slowed the path to purchase

The advent of ecommerce and associated technology is not speeding up consumers' path to purchase, it's slowing it down, according to new research from retail property firm Hammerson and analysts Conlumino.... >>

BizReport | Ecommerce July 15, 2014

Free WiFi in retail venues encourages longer visits and additional spending

Research conducted by social WiFi software firm Purple WiFi shows that consumers will increase how much they spend when in a venue that offers free WiFi. ... >>

BizReport | Ecommerce July 03, 2014

Retailers cash in on action-packed sporting weekend

It's not unusual to see an increase in sport-related offers appear during a major tournament such as the Olympics but the convergence of several sporting events this weekend has seen discounts offered in the UK on VoucherCodes.co.uk rise a whopping... >>

BizReport | Mobile Marketing June 18, 2014

iBeacon data reveals increased app usage in-store

The launch of beacons had many concerned that mobile users would become frustrated and inundated and end up deleting the relevant apps but new statistics released by iBeacon third-party supplier inMarket reveals this is not the case.... >>

BizReport | Ecommerce June 03, 2014

More consumers 'webroom' than 'showroom'

New research reveals that while retailers have been obsessing over the impact of showrooming there's another phenomenon that is rather more widespread - webrooming.... >>

BizReport | Mobile Marketing May 20, 2014

Survey reveals importance of battery life to phone buyers

What is more important to purchasers of a new mobile phone - a large screen, fast processor or perhaps 4G capabilities? It's none of the above, according to a new study carried out by GMI, a Lightspeed Research Company. Phone... >>

BizReport | Social Marketing May 19, 2014

Buyapowa: Few global retailers have achieved social maturity

Most global retailers are building up communities of Fans or Followers on social media, but few are taking their social media marketing far enough, according to new research released by social commerce provider Buyapowa.... >>

BizReport | Social Marketing May 19, 2014

Just 1% of retailers' traffic originating from social media

Social media marketing isn't filling up the cash registers in the U.S., according to new figures released by the e-tailing group, but that doesn't mean that being seen in social spaces is a waste of the time and effort involved.... >>

BizReport | Mobile Marketing May 15, 2014

Mobile point-of-sale use by European SMBs on verge of upswing

Visa Europe has released findings of a new mobile point-of-sale study that reveals the technology is on the verge of a sharp upward swing among small businesses in Europe while ABI Research forecasts nearly half of all point-of-sale devices will... >>

BizReport | Ecommerce May 14, 2014

How do Millennials discover fashion brands?

It appears there are still times in our digital world when direct, face-to-face contact with other people is far more effective than social media, blogs or even online advertising. Omni-channel engagement and insights platform Punchtab reveals that despite a plethora... >>

BizReport | Ecommerce April 29, 2014

Savings and discounts the new norm for UK shoppers following recession

British shoppers are finding it hard to shake off the impact of their country's biggest recession since the Second World War, according to new research. Customer insight specialists Aimia surveyed consumers in the UK and found that hunting out discounts... >>

BizReport | Mobile Marketing April 29, 2014

Shoppers warming to in-store opt-in mobile marketing

Beacons - the 2014 buzzword for retailers - may make more of an impact on mobile users than first thought. Despite privacy concerns surrounding use of consumer data and mobile security, a third of smartphone users in the UK say... >>

BizReport | Ecommerce April 15, 2014

Mobile plays significant role in the shopping habits of Boomers and Seniors

Businesses that do not recognize the increasing numbers of older Boomers and Seniors that are involved in mobile shopping are missing out on a growing demographic that wields huge purchasing power, according to a recent survey from the Local Search... >>

BizReport | Ecommerce April 14, 2014

Retailers lose a third of consumers through in-store smartphone use

European shoppers' purchasing behavior is significantly swayed by their use of mobile devices in-store, according to new research released by performance marketing firm Tradedoubler. Similar research reveals that shoppers want retailers to provide them with a 'useful' app to boost... >>

BizReport | Mobile Marketing April 09, 2014

Consumers do not want to be stalked in-store via smartphone

Consumers are less likely to shop in a store that has a smartphone tracking program in place, even if it is a favorite retailer, according to a new survey from OpinionLab.... >>

BizReport | Ecommerce March 28, 2014

One-click process would encourage consumers to use mobile payments

The key to driving adoption of mobile payments is to make the process as quick and as simple as possible, confirms a study by mobile solutions firm Oxygen8.... >>

BizReport | Mobile Marketing March 27, 2014

Retailers foresee the massive role of mobile in their future

Retailers are beginning to see how mobile has forever changed the way people shop. The mobile generation's path-to-purchase begins way before a store visit and, more often than not, on a mobile device, as is highlighted in a new report... >>

BizReport | Ecommerce March 19, 2014

U.S., Europe ecommerce growth driven by frequency of online shopping

Research from RetailMeNot and the Centre for Retail Research reveals that US, UK and German ecommerce markets are maturing and today's growth is fueled mainly by increased frequency of shopping online.... >>

BizReport | Mobile Marketing March 14, 2014

Showrooming more prevalent among Baby Boomers

Showrooming is an activity that half of smartphone owners now engage in. But it's not the younger generation taking the lead, according to new research conducted in the UK by retail technology firm Omnico Group.... >>

BizReport | Mobile Marketing March 14, 2014

Mobile: Retail apps encourage in-store shoppers

Retailers that provide a mobile app are more likely to attract in-store shoppers, according to new research released by app research and strategy organization Apigee Institute. ... >>

BizReport | Mobile Marketing March 13, 2014

Privacy and security barriers to mobile payment use

Mobile penetration in the US and Europe continues to rise, but consumers remain skeptical about using their mobile device as a means of replacing cash and credit cards, according to new research released by management consultants Bain & Co. ... >>

BizReport | Ecommerce March 12, 2014

UK: February floods lead to rise in ecommerce sales

The wet weather in Britain was the reason behind the flood of online sales in the country during February, according to the latest ecommerce sales figures released by the British Retail Consortium.... >>

BizReport | Ecommerce March 10, 2014

Report reveals men's emerging role in household supermarket shopping chore

More men are to be found in the aisles of supermarkets, according to new research from Defy Media, as they increasingly take charge of the household shopping with little guidance from their spouses.... >>

BizReport | Mobile Marketing March 07, 2014

Americans abandon purchases in-store after 8 minutes waiting in line

Forming an orderly queue at the checkout isn't something today's consumers want to do. New research from Omnico Group reveals that eight minutes is as long as Americans will tolerate standing in line, after which they will simply abandon the... >>

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