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BizReport | Loyalty Marketing March 12, 2013
80% of diners would sign up for a loyalty program, if only you had one
Loyalty programs have come a long way since savings stamps, punch cards and plastic cards. Today's diner doesn't want to fumble through a purse bulging with their tokens of loyalty; most now have a device in their pocket that is... >>
BizReport | Social Marketing October 11, 2012
Restaurant deals site kills fake reviews
A new verification procedure put in place by the most popular restaurant deal site in the U.S. ensures reviews are only left by customers who have actually eaten in restaurants they review and focus on the dining experience. ... >>
BizReport | Social Marketing September 03, 2012
Berkeley research reveals importance of online reviews to restaurant bookings
When two economists at the University of California, Berkeley, analyzed the relationship between online reviews and purchasing decisions, they found just how important online star ratings are to a restaurant's popularity and takings. ... >>
BizReport | Mobile Marketing July 16, 2012
Electronic Ordering: Could your restaurant cope?
Online and mobile ordering is becoming so popular that some restaurants offering this channel are finding their kitchens overloaded and are setting up a dedicated line to deal with the influx of orders.... >>
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