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BizReport | Social Marketing March 08, 2013

30% of top brands have dedicated customer service account on Twitter

New research from social media analytics firm Simply Measured reveals that it's not only Facebook being used by top brands to bolster customer service. Twitter, too, is a popular platform on which almost a third of brands now have dedicated... >>

BizReport | Social Marketing June 26, 2012

Study: Delight consumers with public customer service responses via social

For those marketers who haven't yet got the message that consumers expect a response from brands to which they complain or compliment via social media, here's another piece of research to further push the message home.... >>