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In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop reveals that the travel sector is the worst-performing in terms of click-through rates.... >>
The Direct Marketing Association's latest Response Rate Report reveals that direct mail response rates continue to outperform digital alternatives. ... >>
Experian Marketing Services has shown that email response time varies depending on content and industry but that, on average, almost half of transactions and three-quarters of opens and clicks occur within 24 hours of receipt. ... >>
According to a survey released this week by forum ad network company PostRelease, those who contribute to online forums are overwhelmingly more engaged in influential activities than people who don't use forums. ... >>
- Reports show personalization impacts brand advertising
- Why brands should mine holiday data for new year performance
- Study: Mobiles don't want to be interrupted
- Olfactory device for mobile phones not to be sniffed at
- Report reveals impact of slow load times on brand perception
- Print catalogs continue to drive sales in Australia
- Study: Shoppers more focused on the end-game
- Adchemy release pulls keywords from branded content
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