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BizReport | Email Marketing August 28, 2012
Silverpop: Travel sector has worst email CTRs
In its 2012 Email Marketing Metrics Benchmark Study, digital marketing technology provider Silverpop reveals that the travel sector is the worst-performing in terms of click-through rates.... >>
BizReport | Email Marketing June 15, 2012
Direct mail response rates 30 times better than email
The Direct Marketing Association's latest Response Rate Report reveals that direct mail response rates continue to outperform digital alternatives. ... >>
BizReport | Email Marketing July 08, 2010
Experian: First 24 hours after email campaign dispatch busiest
Experian Marketing Services has shown that email response time varies depending on content and industry but that, on average, almost half of transactions and three-quarters of opens and clicks occur within 24 hours of receipt. ... >>
BizReport | Loyalty Marketing January 08, 2010
PostRelease: Active forum users engaged and influential
According to a survey released this week by forum ad network company PostRelease, those who contribute to online forums are overwhelmingly more engaged in influential activities than people who don't use forums. ... >>
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Latest Headlines
- Tapjoy: Ad engagements preferred by mobiles
- European silver surfers' media consumption moving online
- Social sharing call-to-action in digital ads drives consumer interaction
- Google Play in-app sales rise 700% YoY
- comScore: Desktop spending up 13% YoY
- Report: More ad dollars to focus on branded content
- Ads on YouTube grow but TV ads considered more effective
- Online preferred shopping environment of affluent consumers
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