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BizReport | Email Marketing June 21, 2017

DMA Response Rate Report finds email CPA lowest

Email marketing continues to be a top profit generator for marketers, according to the Data Marketing Association's latest Response Rate Report, and the channel in which investment is expected to rise. ... >>

BizReport | Advertising archives August 12, 2015

When it comes to online ads, seeing red is a good thing

Personalization, repetition and color are the most common elements that convert consumers from browser to buyer among an online population that is increasingly overwhelmed by the amount of ads online, according to recent research commissioned by Criteo.... >>

BizReport | Advertising archives January 23, 2013

Advertising: 2013 to be the year of the viewable impression

Ad technology firm OnScroll believes 2013 is the year of the viewable impression after 2012 was the year that industry experts recognized and pushed to address the problem of paying for ads that are never viewed.... >>

BizReport | Email Marketing July 20, 2009

MAAWG finds users never respond to spam, except sometimes

According to new figures released by anti-spam trade organization the Messaging Anti-Abuse Working Group, even the small number of people who reply to spam is enough to fund a booming underground economy.... >>

BizReport | Mobile Marketing May 20, 2009

Radio/SMS hot mix for Taco Maker

A Mexican food outlet in the U.S. has put an increase in same-store sales down to investment in a mobile marketing strategy, reports QSR Magazine, demonstrating how a creative and strategic multi-channel campaign can boost response. ... >>

BizReport | Mobile Marketing December 04, 2008

Britain's bankers banking on SMS marketing

More evidence has been released that mobile marketing is eliciting good response rates from recipients and increasing in popularity within the banking industry. In the U.K., mobile marketing agency Sponge researched British banks to discover how mobile marketing, particularly SMS... >>

BizReport | Email Marketing November 12, 2008

Researchers turn spammers to investigate economies of spam

Researchers at the University of California hijacked an infamous botnet to ascertain the success of spam and recorded a much lower success rate than anticipated.... >>

BizReport | Mobile Marketing September 10, 2008

Mobile ads - a game of give and take

Mobile advertising response rates are more likely to rise if an incentive is offered, according to a recent report from ABI Research, and real-world coupons and discounts are most popular.... >>

BizReport | Email Marketing August 12, 2008

Johnson Box a useful email marketing tactic

The Johnson Box may be a relic of the good old days of direct mail, but it’s just as effective today for use in email marketing campaigns.... >>

BizReport | Research archives May 09, 2007

A third of U.K. firms ignoring consumer emails

Many U.K. businesses aren’t responding to customer emails fast enough, and some are ignoring them altogether.... >>