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BizReport | Social Marketing September 20, 2016

Social buy buttons slow to take off

Consumers have been quick to jump on, and stay on, the social media bandwagon but, according to research from digital consultancy SUMOHeavy, they are not as quick to make purchases via the same platforms. ... >>

BizReport | Research September 20, 2016

82% of marketers lack knowledge, resources to create single customer view

Marketing technology firm BlueVenn has a story to tell about which battles marketers perceive to be their toughest and which 'mythical beasts of marketing' they encounter along the way.... >>

BizReport | Social Marketing September 19, 2016

Social and vlogs inspire fashion purchases, but glossy mags still rule

With London Fashion Week in full swing, digital marketing firm Rakuten Marketing lifts the hem of social media to ascertain its effect on fashion purchases. ... >>

BizReport | Mobile Marketing September 15, 2016

Mobile dominating UK retail landscape

Mobile commerce in the UK is surpassing desktop, according to new research from Criteo, while apps drive a bigger percentage of shoppers towards purchase than the mobile web.... >>

BizReport | Advertising September 14, 2016

92% want online video ad experience improved

European consumers are not happy with the online video advertising experience they are currently subject to and they want things to change, according to new research released by online video solutions provider, Brightcove.... >>

BizReport | Ecommerce September 14, 2016

'Oops moment' leads to abandoned shopping carts

A recent survey from Royal Mail among UK online shoppers has found that a third abandon their cart at checkout, with many doing so due to an 'oops moment'. ... >>

BizReport | Mobile Marketing September 14, 2016

Mobile search precedes in-store purchases

Seventy percent of in-store purchases are preceded by a check on mobile, according to the findings of a new study from Google and market research firm Purchased.... >>

BizReport | Ecommerce September 13, 2016

Retailers diluting quality of shopping experience as more channels employed

A new report from Omnico is sad reading for retailers. Their survey reveals that the vast majority of consumers believe retailers do not know what shoppers want.... >>

BizReport | Social Marketing September 13, 2016

Facebook remains a top social media destination for youngsters

Are younger Internet users abandoning Facebook? How often do adults in the UK use social media? The answers, and more, are contained in a new, publicly released, report from digital agency We Are Flint. ... >>

BizReport | Ecommerce September 13, 2016

Consumers want to communicate with brands via messaging apps

Two-thirds of consumers prefer to communicate with brands via messaging apps but, according to cloud communications platform firm Twilio's latest research, the majority of brands do not currently have the infrastructure in place to cater for this preference. ... >>

BizReport | Advertising September 12, 2016

Travel industry loses standing as leader in moment marketing

The travel industry has lost its place as the top digital sector for moment marketing, according to TVTY's latest survey, as rising ad costs motivate other sectors to adopt the marketing method. ... >>

BizReport | Trends & Ideas September 12, 2016

Brands - how you say 'thank you' matters

A survey of consumers in the U.S. revealed that, even in today's digital world, most people prefer a 'thank you' to be made in person. ... >>

BizReport | Trends & Ideas September 09, 2016

Queuing - a British pastime they love to hate

Brits will form a neat line, but retailers need to know that it will not take long for impatience to set in and, potentially, sales to be lost if lines are long. ... >>

BizReport | Ecommerce September 09, 2016

0% of Gen Y and Z admit to impulse shopping

Younger shoppers are very unlikely to succumb to impulses when shopping, according to new research, even for the most trivial of purchases. ... >>

BizReport | Law & Regulation September 08, 2016

Cyber security among firms in Asia well below global average

A year-long study from U.S. security firm Mandiant reveals that companies in Asia are more likely to be targeted by hackers due to their inadequate defence against cyber attacks.... >>

BizReport | Mobile Marketing September 07, 2016

Mobile banking use continues to rise

More people are using mobile banking, and using it more frequently, than ever before. Furthermore, people are using mobile banking for more than just viewing account balances or paying for goods and services, according to a new report from global... >>

BizReport | Internet September 06, 2016

Survey prompts UK online shoppers to rethink who holds their data

A survey in the UK reveals that online shoppers are unaware of just how many organizations hold sensitive data about them. ... >>

BizReport | Trends & Ideas September 02, 2016

Sprechen Sie data?

A new report into what skills employers place great value on reveals that data and analytics skills have overtaken talents such as being able to speak more than one language.... >>

BizReport | Social Marketing September 01, 2016

Young employees want social media integrated into the workplace

Workers who are Generation Z or Millennials want more social media integration in their workplaces, according to new research released by HR executive network and research firm Future Workplace. ... >>

BizReport | Mobile Marketing August 31, 2016

Gen Z keen to engage with mobile video

Marketers looking to engage Generation Z would do well to take a good look at their mobile video strategy, according to new research from native advertising software company, Sharethrough.... >>

BizReport | Trends & Ideas August 30, 2016

Working 9-5 becoming a thing of the past?

Is the 9-5 working day a thing of the past? Multiple studies show that, thanks to email and mobile, more people than ever are finding it hard to switch off after business hours. ... >>

BizReport | Social Marketing August 23, 2016

Millennials most influenced by family online

Millennials are most influenced by their friends and influencers on social media, right? Wrong, according to new research. The younger generation is, in fact, more likely to be influenced by those much closer to them - their family. ... >>

BizReport | Ecommerce August 23, 2016

Free shipping and hassle-free returns continue to motivate online shoppers

Year in, year out, the same ecommerce features drive consumers to shop online. A new study conducted by UPS and comScore, released by IT services and outbound marketing firm Global Sonic, reiterates consumer shopping preferences. ... >>

BizReport | Search Marketing August 22, 2016

The top 5 reasons SEO agencies are fired

Research from London-based artificial intelligence search analytics agency Artios reveals the top five reasons why SEO agencies are fired. ... >>

BizReport | Ecommerce August 20, 2016

UK online sales reaches 20-month high in July

Online fashion sales for the month of July jumped 22% year on year, as deep discounting motivated shoppers in the UK to spend, according to the IMRG Capgemini eRetail Sales Index. ... >>

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