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BizReport | Advertising January 09, 2017

Advertising: Research challenges socioemotional-selectivity theory

Contrary to socioemotional selectivity theory, a new study published in the Journal of Advertising Research reveals that older consumers prefer rational, rather than emotional, marketing appeals. ... >>

BizReport | Trends & Ideas January 06, 2017

Music: Streaming overtakes digital sales

More music was streamed digitally in the U.S. in 2016 than bought online or in physical form, according to a new report released by Nielsen Music. ... >>

BizReport | Advertising January 05, 2017

Ad tech funding, deals drop in 2016

The headline findings of a new analysis released by CB Insights, conducted on behalf of the Financial Times, show that the number of global financing deals in ad tech firms is forecast to have decreased by the end of 2016.... >>

BizReport | Advertising December 20, 2016

Facebook, Google to account for 71% of display ad market in UK by 2020

By 2020, Facebook and Google will account for nearly three-quarters of the display advertising market the UK, according to a new report from OC&C Strategy Consultants. ... >>

BizReport | Advertising December 20, 2016

Consumers say standard mobile ad formats 'boring', 'annoying', 'disruptive'

Boring, uninteresting, disruptive and frustrating - that what consumers in the US think about standard mobile ad formats, according to research from Yieldmo. ... >>

BizReport | Mobile Marketing December 19, 2016

Mobile key to engaging 'fitness buffs'

Marketers looking to target 'fitness buffs' should pay attention to new research released by Hitwise, a Connexity company. ... >>

BizReport | Ecommerce December 19, 2016

Consumers want brands to protect them from fakes

The vast majority of consumers do not want to purchase fake products and, when they unwittingly do, it causes damage for both consumer and brand, according to new research from brand protection firm, MarkMonitor. ... >>

BizReport | Trends & Ideas December 16, 2016

Deloitte: Brits enjoying record pre-Christmas discounts

That jingling you can hear is not the sound of sleigh bells, it is the sound of all the money being saved by festive shoppers in the UK who are, for the sixth year in a row, being treated to... >>

BizReport | Trends & Ideas December 16, 2016

Traditional Christmas cards increasingly replaced by social media messages

A quarter of people in Britain will not be sending traditional Christmas cards this year. Instead they will use social media and messaging apps to send their season's greetings, according to new research from tech firm WorldRemit. ... >>

BizReport | Research December 14, 2016

Digitization of customer-facing processes essential for banks' survival

More than half of those working in banks globally believe they will lose significant market share if they do not digitize their client-facing processes, according to a new report by Finextra Research and digital transaction management reference company, Connective. ... >>

BizReport | Ecommerce December 13, 2016

Report: Retailers least trusted with personal data

People in the UK are addicted to digital but, says a new report from management consultancy firm Oliver Wyman, concerns about privacy of personal information are also rife. ... >>

BizReport | Loyalty Marketing December 12, 2016

British shoppers have the most loyalty cards, but least likely to use them

Research from Nielsen and Veoo reveals that, while British shoppers have more loyalty cards than most, they use them less, even via mobile. ... >>

BizReport | Search Marketing December 12, 2016

Two-thirds of big business listings contain inaccurate information

A significant percentage of businesses, large and small, have incorrect business information listed online, according to a new survey from global location data management firm, Yext. ... >>

BizReport | Email Marketing December 09, 2016

When sending abandoned-cart email, don't stop at one

When sending out abandoned-cart emails, don't just stop at one, says Experian following its latest email benchmark report. ... >>

BizReport | Research December 08, 2016

Fewer people report suffering with information overload than a decade ago

The findings of a new study from Pew Research Center suggests that Americans today are more able to handle information overload than they were a decade ago. ... >>

BizReport | Trends & Ideas December 08, 2016

Third of businesses globally under-prepared for digital transformation

New research from market research firm Ovum reveals that a third of businesses globally are still not fully prepared for "digital transformation". ... >>

BizReport | Ecommerce December 06, 2016

Mobile ecoupons to drive significant rise in redemption rates

Juniper Research has released a new report on ecoupons which forecasts that redemptions are set to rise significantly in the next few years, especially via mobile. ... >>

BizReport | Mobile Marketing December 05, 2016

Time spent using apps on the rise

The amount of time people are spending on mobile apps is rising, according to new data from Opera Mediaworks. ... >>

BizReport | Mobile Marketing December 05, 2016

Christmas Day the busiest for mobile

Christmas day is when mobile phones are used more than at any other time of the year, according to new research from Criteo, with two out of three transactions completed on a smartphone in between unwrapping presents and eating turkey.... >>

BizReport | Ecommerce December 05, 2016

Delivery options determine where online shoppers will shop

Holiday shoppers are making up their minds where to shop online based on retailers' delivery options, according to new research from Shutl. ... >>

BizReport | Social Marketing December 02, 2016

Marketers prioritizing social media for product launches

Social media has become the go-to platform for brand marketers launching new products, according to new research from specialist marketing agency Five by Five. ... >>

BizReport | Social Marketing December 01, 2016

Just 14% of UK businesses track social media campaign results

New research from web design and marketing agency Digimax reveals that very few businesses in the UK currently track social media campaign performance and results. ... >>

BizReport | Mobile Marketing November 30, 2016

New mobile milestone reached on Black Friday

New data from Adobe Marketing Cloud reveals that Black Friday 2016 has seen mobile revenue reach new heights. ... >>

BizReport | Advertising November 29, 2016

Nielsen: Mobile ad targeting has improved to match desktop

New data from Nielsen reveals that mobile ads are now on a par with desktop ads in terms of on-target percentages. ... >>

BizReport | Ecommerce November 28, 2016

Billing issues resulting in distrust and loss of customers

Businesses must be more transparent about direct debit arrangements or risk alienating consumers, according to recent research by Echo Managed Services. ... >>

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