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BizReport | Ecommerce March 15, 2017

BOPIS drives footfall and in-store purchases

Retailers struggling to get consumers through store doors could do well to consider offering a 'buy online pick-up in-store' (BOPIS) service, according to the results of a recent survey in the U.S. ... >>

BizReport | Trends & Ideas March 14, 2017

Business leaders cite digitization as reason to more closely align sales, marketing functions

An increasingly digital landscape is blurring the lines between sales and marketing leading the vast majority if business leaders to conclude that sales and marketing should work together more closely, according to research commissioned by professional training firm, Huthwaite International.... >>

BizReport | Trends & Ideas March 13, 2017

Healthy future for fitness wearables

The market for wearables reached a new all-time high last year, according to the International Data Corporation's (IDC) Worldwide Quarterly Wearable Device Tracker report, as new vendors entered the market and existing vendors boosted product lineups. ... >>

BizReport | Social Marketing March 13, 2017

Facebook native video performs 109% better than YouTube videos

Native video now accounts for a much larger share of video posted on Facebook than content from video-sharing websites, according to a new study released by media analytics firm Quintly. ... >>

BizReport | Ecommerce March 10, 2017

Security of personal data remains key concern among consumers

A global study reveals that data privacy and security continue to be the most pressing concerns for consumers online, yet a personalized experience is still in demand.... >>

BizReport | Ecommerce March 10, 2017

Half of decision makers not sure they are addressing audiences' needs

While organizations realize that increased demand for top-notch digital experiences at every step of the customer journey has raised the bar when it comes to user experience, many still struggle to meet these higher expectations, according to new research from... >>

BizReport | Ecommerce March 09, 2017

Few top UK ecommerce sites offer social login

In an age where many consumers are suffering 'password fatigue', offering social login options can motivate sign-up to ecommerce websites. However, just four of the top 50 ecommerce websites in the UK offer social login, according to new research from... >>

BizReport | Ecommerce March 09, 2017

Customers reviews key to gaining consumer trust

Customer reviews are what instill the most trust in an online store among consumers, according to new research by GetApp. ... >>

BizReport | Mobile Marketing March 07, 2017

SMBs switch focus for mobile app creation

The number of small and medium-sized businesses with a mobile app is set to increase significantly this year, according to a new survey from research firm Clutch. ... >>

BizReport | Email Marketing March 07, 2017

Brand satisfaction key to email subscriber retention

Satisfied customers are more than twice as likely to subscribe to a brand's email communications than an unhappy customer, according to recent research from MarketingSherpa. ... >>

BizReport | Mobile Marketing March 06, 2017

28% of UK insurers fail to optimize website for mobile

Despite most Brits now using a smartphone to access the Internet, more than a quarter of the UK's major insurers and aggregators fail to design websites for mobile devices, according to a new report from financial experience design agency, Dock9.... >>

BizReport | Search Marketing March 03, 2017

73% of searches for economy hotels made on mobile

Nearly three-quarters of searches for economy hotels are made on a mobile device, according to new research from performance marketing engine Sojern. ... >>

BizReport | Research March 02, 2017

Marketers concerned c-suite execs do not recognize value of martech

Marketers say there is a disconnect with the c-suite when it comes to realizing the value of martech investment, according to a new study from technology and strategy firm Squiz. ... >>

BizReport | Mobile Marketing March 02, 2017

Correlation found between fast-growing firms and mobile payments

A global survey reveals that fast-growing companies are more likely to have embraced mobile payments than slower-growing companies. ... >>

BizReport | Trends & Ideas March 02, 2017

49% of retailers already using IoT tech in-store

New research predicts the mass adoption of Internet of Things (IoT) technology by 2019, and nearly half of retailers have already benefited with improved customer experience, according to Aruba's study.... >>

BizReport | Social Marketing March 01, 2017

Older users getting snappy with Shapchat

If you thought SnapChat was all about youngsters making silly faces and drooling over new filters, think again. A new report from eMarketer notes that much of the messaging platform's growth is coming from middle-aged people. ... >>

BizReport | Research February 27, 2017

IoT making impact on business but barriers remain

A new study funded by IBM and ARM reveals that while business leaders are seeing positive impacts from the Internet of Things, barriers to adoption remain. ... >>

BizReport | Advertising February 27, 2017

CPG brands spending more on digital ads than traditional

CPG brands are now spending more on digital advertising than on traditional forms, according to a new survey from Cadent Consulting Group. ... >>

BizReport | Advertising February 26, 2017

IAB: No YoY rise in UK ad-blocking

New Interactive Advertising Bureau (IAB UK)/YouGov figures show that ad-blocking in the UK has not increased during the course of the past year, and has stabilized at 22% of the country's online population.... >>

BizReport | Advertising February 22, 2017

Brits unable to correctly identify British brands

Many consumers in the UK are unable to distinguish British brands from those owned by overseas companies, according to new research. ... >>

BizReport | Loyalty Marketing February 22, 2017

Less than 1 in 5 CRM managers feel they contribute to business revenues

Less than one in five customer relationship management (CRM) managers believe their work was clearly contributing to company revenues, according to new research released by marketing tech provider Wiraya.... >>

BizReport | Ecommerce February 21, 2017

98% of shoppers deterred by incomplete content in apps and websites

Physical retail stores put a lot of effort into their window and counter displays for good reason. They want to provide consumers with as much visual 'content' as possible. New research from Episerver reveals just how important a website's content... >>

BizReport | Research February 16, 2017

Slang in marketing comms is totes not acceptable

Using slang in marketing communications does not wash well with most British consumers, according to a survey by digital marketing agnecy I-COM. ... >>

BizReport | Ecommerce February 16, 2017

Alternative methods outpace bank cards in global online payments

A new report from market research firm yStats.com reveals that, globally, use of alternative payment methods online now exceeds that of credit card use online. ... >>

BizReport | Mobile Marketing February 15, 2017

Majority of top UK retailers choose responsive design over mobile apps

The UK's top retailers are choosing a responsive mobile presence over mobile apps, according to a new report released this week by Episerver. ... >>

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