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BizReport | Research April 26, 2017

Why the press release is (still) not dead

A question asked almost as much as "is email dead?" is "is the press release dead?". New data from PR Week and PR agency Wildfire provides insight into how press releases are currently being used and how they are performing.... >>

BizReport | Search Marketing April 24, 2017

Bing: Voice searches for hotels up 343% YoY

Voice technology simplifies consumers' lives and, according to new data from Bing, it is simplifying travel searches, too. ... >>

BizReport | Advertising April 24, 2017

Snap Ads spend rises 593% QoQ

The first quarter of 2017 has seen a significant rise in paid media spend on social media, according to new research from data science and media tech firm, 4C Insights. ... >>

BizReport | Advertising April 21, 2017

Consumers more positive about advertising in traditional media

Kantar Media's DIMENSION report reveals that more than half of consumers in the UK believe advertisers are doing a better job of targeting now than they did in the past and also feel significantly more positive about traditional advertising than... >>

BizReport | Ecommerce April 19, 2017

40% of top UK retailers' next-day delivery charge too high

The number of consumers who prefer next-day delivery for online orders has risen in the last few years, yet nearly two out of five of the UK's leading retailers do not offer this option. ... >>

BizReport | Advertising April 12, 2017

IAB UK: Mobile video is fastest-growing ad format

The latest IAB UK/PwC Digital Adspend report is out, and it shows that, in 2016, digital advertising grew at its fastest rate for nine years. ... >>

BizReport | Research April 12, 2017

GenZ glued to mobile video

Teenagers in the U.S. spend at least three hours a day watching video on their mobile devices, according to a recent 'Think with Google' survey. ... >>

BizReport | Ecommerce April 10, 2017

Reduce cart abandonment with frictionless checkout and more payment options

Visa Checkout announces significant rise in adoption of Visa Checkout while research highlights the need for retailers to provide a frictionless online checkout method to reduce cart abandonment. ... >>

BizReport | Social Marketing April 07, 2017

Report reveals widening gap in marketers' social media measurement skills

A lack of investment in skills, resources and technology is impacting B2B marketers' ability to measure social media marketing, according to new research from social media consultancy Immediate Future. ... >>

BizReport | Internet April 04, 2017

End of an era: Android overtakes Windows as most popular OS for Internet net

Google's mobile operating system, Android, has topped Windows to become the most popular operating system for Internet usage. ... >>

BizReport | Ecommerce April 03, 2017

Three-quarters of UK companies do not provide formal pitch training

How prepared is your organization for that all-important new business pitch? New research from presentation design agency Buffalo 7 found that many UK companies are not properly prepared to win new business pitches. ... >>

BizReport | Social Marketing March 30, 2017

Experiences - not amenities - create most social media chatter about hotels

What are the features of a hotel that guests talk about the most on social media? New research from location-based social platform, Local Measure, has the answers. ... >>

BizReport | Search Marketing March 30, 2017

Younger consumers will share personal data in exchange for more accurate search results

Young consumers are more willing to share personal data with brands providing they get an improved customer experience in return, according to new research commissioned by search specialist Epiphany. ... >>

BizReport | Ecommerce March 28, 2017

UK retailers need to improve returns process

A new survey from European payments provider Klarna reveals that UK retailers need to improve their returns capabilities or risk losing customers. ... >>

BizReport | Loyalty Marketing March 28, 2017

Resolving customer issues quickly leads to greater brand loyalty

Sometimes, retailers get things wrong. But it's those retailers who handle a wronged customer the right way that create greater brand loyalty, according to new research from experience management firm, Qualtrics. ... >>

BizReport | Advertising March 24, 2017

New Realeyes' research links emotional response to sales impact

Emotional responses are related to sales, according to a new study from emotion tracking company, Realeyes, and confectionery firm Mars. ... >>

BizReport | Advertising March 24, 2017

Coalition for Better Ads releases new guidance to curb consumer annoyance with ads

As the battle between advertisers and ad blockers continues to play out, The Coalition for Better Ads has released new guidance in a bid to curb consumer annoyance with ads. ... >>

BizReport | Research March 23, 2017

Few marketers intend to invest in marketing technology in 2017

When Bynder and OnBrand Magazine asked marketers which technologies they plan to invest in this year a surprising high number said... none. ... >>

BizReport | Email Marketing March 23, 2017

Kinetic email boosts unique click and click-to-open rates

New research from Experian Marketing Services highlights the uplift in unique open rates and and click-to-open rates when using kinetic email. ... >>

BizReport | Email Marketing March 23, 2017

Social media advertising ranked best email list growth strategy

Social media advertising was ranked the top email list growth strategy by marketers surveyed by marketing research firm, Ascend2. ... >>

BizReport | Ecommerce March 21, 2017

Leisure travel most popular discretionary spending category in UK

New research reveals that consumers in the UK would rather cut back on dining out than go without leisure travel. ... >>

BizReport | Social Marketing March 20, 2017

Social marketers refer to their data as 'kludge'

A new report on the top challenges facing social advertisers reveals that, despite the huge growth in global social ad spend marketers continue to struggle to make intelligent decisions about their investments. ... >>

BizReport | Advertising March 19, 2017

'Upbeat' consumers more receptive to online, mobile ad content

Advertisers are familiar with the mantra of reaching the right people, on the right device, at the right time, but what about when consumers are in the right mood? In what Yahoo calls the most comprehensive study ever done on... >>

BizReport | Advertising March 16, 2017

Study: Bringing sense of touch to mobile ads raises awareness, recall

Haptic ads bring a new dimension to mobile advertising campaigns, as well as drive higher engagement and purchase intent, according to recent research. ... >>

BizReport | Loyalty Marketing March 15, 2017

46% of UK consumers rank shopping experience as 'average'

A new report from marketing technology firm Zeta Global reveals that nearly half of UK shoppers consider their retail experience on the High Street to be 'average'. This, says Zeta, could be remedied by personalization. ... >>

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