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BizReport | Email Marketing April 15, 2009

Make unsubscribing from email easy

Consumers are increasingly hitting the "Report as Spam" button when they receive email they perceive to be irrelevant, intrusive or simply lacking in value. To avoid being reported, marketers must make unsubscribe functions obvious and up-front, say email marketing experts.... >>

BizReport | Email Marketing November 19, 2008

Is your unsubscribe process working for, or against, you?

So, a consumer wants to unsubscribe from your email communications. How is this handled at your company? Does your process immediately unsubscribe them, or are they first presented with alternative choices? ... >>