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The creation of an automated abandoned shopping cart trigger email program has proved highly successful for American Airlines with conversion, open, and click-through rates substantially higher than for standard fare sale campaigns. ... >>
Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>
Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>
Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).... >>
- Unique products, better prices motivates cross-border ecommerce
- Gen Z keen to engage with mobile video
- Expert: How to determine if a subscription service is good business
- Ad Roundup: Targeting key for video, digital products
- Top 3 tips to create speech analytics strategy
- Snapchat rumored to be rolling out behavioral targeting for advertisers
- Working 9-5 becoming a thing of the past?
- Accordant Media: 151% increase in global programmatic auction volume
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