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The creation of an automated abandoned shopping cart trigger email program has proved highly successful for American Airlines with conversion, open, and click-through rates substantially higher than for standard fare sale campaigns. ... >>
Do consumers find retargeted display ads creepy or acceptable? According to new research by Bizrate Insights, the vast majority don't have a problem with them. ... >>
Now that the Christmas rush is over it's time for toy retailers to take a step back and look at the role of the Internet in the consumer purchase journey. Google's recently released study is a good place to start.... >>
Even though marketers are aware of the benefits of retargeting, or remarketing as it is also known, many are underutilizing it as a marketing strategy, according to new research from Advertise.com and the Search Engine Marketing Professional Organization (SEMPO).... >>
- Study: Brands must track across devices
- Study: Emojis key for push notifications
- Top 4 tips to implement machine learning
- 'Mobile first' strategy now a must for retailers
- Pace of tech change concerns teens
- Survey finds email pressure for retailers
- Report: Email, mobile key to retail success
- Expert: Data key for financial campaigns
Featured White Papers
- Learn Why 83% of Advertisers Are Reporting Superior Outcomes With People-Based Ads
Traditional digital display advertising doesn't work. The information in this report is based on an online survey of 350 senior...
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To build a world-class marketing program, it's crucial to compare yourself to the best performers - but competitor data can...
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CLV insights can help you to attract high-margin customers, target clusters of customers with untapped value, and retain high-value customers...
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Engaging customers in a loyalty program is no easy feat. Read how 16 brands grabbed headlines in 2016 by launching...