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BizReport | Loyalty Marketing March 15, 2010

CMO Council: Loyalty programs fail because they don't connect

Is your marketing message, specifically your marketing message for loyalty program members, precise? If not, you're likely confusing, annoying or alienating loyalty club members. Which may cause them to drop the program or - worse - stop shopping with you... >>

BizReport | Advertising December 24, 2009

BrandShield tool protects from inappropriate content

In the new year, marketers will have help in protecting brand from inappropriate content. The newly released BrandSafe tool from DoubleVerify helps to block advertisements from appearing next to content which can be harmful to brand image or message. Although... >>

BizReport | Advertising October 29, 2009

Dotomi's EXACCT platform shows 40% lift for marketers

When it comes to online marketing relevant, targeted ads perform much better than typical run-of ads placed in the offline world. But even the most seasoned advertisers may need help with relevancy from time to time and that is where... >>

BizReport | Blogs & Content September 09, 2009

Summer headlines drive traffic to government websites

Looking for answers from healthcare to car programs, consumers pushed more traffic onto government websites throughout July in the US. According to a new comScore report more than 81 million Americans visited a government website, about 42% of the total... >>