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BizReport | Mobile Marketing December 10, 2013

Nearly half of consumers believe mobile marketing messages are irrelevant, useless

New research among consumers into mobile marketing communications has revealed that they are not as relevant and useful as brands and retailers might think. ... >>

BizReport | Advertising archives October 29, 2009

Dotomi's EXACCT platform shows 40% lift for marketers

When it comes to online marketing relevant, targeted ads perform much better than typical run-of ads placed in the offline world. But even the most seasoned advertisers may need help with relevancy from time to time and that is where... >>

BizReport | Blogs & Content archives September 09, 2009

Summer headlines drive traffic to government websites

Looking for answers from healthcare to car programs, consumers pushed more traffic onto government websites throughout July in the US. According to a new comScore report more than 81 million Americans visited a government website, about 42% of the total... >>

BizReport | Research archives January 14, 2009

What would drive users to switch search engines?

What would it take for someone to switch search engines? That's the question J P Morgan posed to a few hundred Internet users, with unsurprising results.... >>

BizReport | Advertising archives November 29, 2008

TubeMogul: Online video viewers have short attention spans

For advertisers to be sure their online video advertising has been seen by viewers, it appears the ads need to be shown within the first 30 to 60 seconds of the start of the presentation. For online video producers, keeping... >>