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BizReport | Email Marketing March 05, 2009

Merkle: Consumers value relevant and timely email

Americans are willing to receive emails from more companies than ever before, according to a new study from Merkle, providing opportunities for email marketers to get their messages heard.... >>

BizReport | Advertising archives January 23, 2009

High spenders and frequent shoppers welcome personalized ads

Results from a survey into what consumers want from online advertising have revealed that a retailer's most attractive prospects show a clear preference for targeted and personalized advertising. ... >>