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BizReport | Email Marketing March 13, 2015

Beware the digitally savvy and unforgiving 'Deletist Consumer'

Consumers that are bombarded with badly targeted and irrelevant marketing messages are cutting subscriptions and closing down accounts, according to new research findings released by the Aimia Institute. ... >>

BizReport | Loyalty Marketing May 03, 2012

Aggressive retention strategies stem promiscuous shopping behavior

Penny-pinching consumers in the UK are prone to 'promiscuous shopping', seeking out the cheapest deals. The companies that do best in this climate are those that adopt an aggressive customer retention strategy backed up by strong loyalty programs, according to... >>

BizReport | Social Marketing December 20, 2011

Brands to get private message feature on Facebook Pages

A new feature on a brand's Facebook Page could save companies from having awkward conversations in public, according to recent reports. The move will also require those brands playing in the social sphere to be far more vigilant and responsive.... >>

BizReport | Social Marketing June 02, 2010

Banks can boost waning consumer trust via social media

Consumer trust in banks has taken a hit during recent economic disasters but a new poll by Mintel Comperemedia indicates that by participating in social media banks can claw back some of that lost consumer faith. ... >>