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BizReport | Mobile Marketing May 20, 2009

Radio/SMS hot mix for Taco Maker

A Mexican food outlet in the U.S. has put an increase in same-store sales down to investment in a mobile marketing strategy, reports QSR Magazine, demonstrating how a creative and strategic multi-channel campaign can boost response. ... >>

BizReport | Mobile Marketing November 12, 2008

Mobile coupon use to grow in U.S./Europe

In some parts of the world, most notably the Far East, mobile coupons are already being used by millions, and a new study by Juniper Research forecasts that the North America and Western Europe will soon experience growth in this... >>

BizReport | Mobile Marketing March 10, 2008

Marketers test mobile coupons

This year could be the year that mobile coupons play a more prominent role in driving traffic and sales, and several bigwigs have already put their money where their cell phone is.... >>

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