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BizReport | Social Marketing December 13, 2013

Product reviews on Facebook more trusted, influential than on other social media

New research reveals that, among active social media users, recommendations and product reviews on Facebook are more trusted and acted upon than any other online destination including other social media outlets and retail websites.... >>

BizReport | Research archives March 14, 2012

Manta: Referrals pushing more SMB growth

The headlines may be about social media, specifically LinkedIn and Facebook, but new data from Manta indicates that much of the growth for small business continues to be old school: referrals. Their recent survey found that, although social media and... >>

BizReport | Social Marketing July 12, 2011

Plimus: KIS the payment process, please

In the grand scheme of social marketing, Facebook's 'Likes' are gaining more weight, at least with consumers, than tweets. With consumers visiting social networks like Facebook, Twitter and LinkedIn each day it makes sense for brands to be there, too,... >>

BizReport | Ecommerce archives February 17, 2010

Tips for increased recommendation engagement

When it comes to recommendations, logic states that any recommendation is enough. That is actually a fallacy. Bad recommendation content, irrelevant recommendations or recommendations from unreliable sources can actually hurt not only conversions but the brand itself. Here are some... >>

BizReport | Advertising archives July 09, 2009

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend. According to a new report from Nielsen Online, personal recommendations are the most trusted form of advertising around the world.... >>

BizReport | Ecommerce archives April 16, 2009

Survey: Peers, not prices, persuade online shoppers

When researching a product or service online, consumers rate the opinions of their peers over price, found Avail Intelligence.... >>

BizReport | Ecommerce archives March 07, 2009

Reluctant shoppers swayed by peer-generated content

Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and... >>

BizReport | Social Marketing February 19, 2009

Economy down, LinkedIn visits up

In what appears to be a reaction to the current financial climate and seemingly relentless news about layoffs, traffic to the professional networking site LinkedIn surged last month, reports comScore. ... >>

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