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BizReport | Ecommerce February 17, 2010

Tips for increased recommendation engagement

When it comes to recommendations, logic states that any recommendation is enough. That is actually a fallacy. Bad recommendation content, irrelevant recommendations or recommendations from unreliable sources can actually hurt not only conversions but the brand itself. Here are some... >>

BizReport | Advertising July 09, 2009

Nielsen: Personal recommendations 'most trusted'

Forget anonymous product reviews, what today's consumer really wants is a personal recommendation, preferably from a trusted friend. According to a new report from Nielsen Online, personal recommendations are the most trusted form of advertising around the world.... >>

BizReport | Ecommerce April 16, 2009

Survey: Peers, not prices, persuade online shoppers

When researching a product or service online, consumers rate the opinions of their peers over price, found Avail Intelligence.... >>

BizReport | Ecommerce March 07, 2009

Reluctant shoppers swayed by peer-generated content

Consumers are tightening the grip on their wallets, but a recent survey by Jupiter Research for Bazaarvoice and richrelevance found that all is not lost for online retailers and manufacturers if they concentrate on providing consumers with the tools and... >>

BizReport | Social Marketing February 19, 2009

Economy down, LinkedIn visits up

In what appears to be a reaction to the current financial climate and seemingly relentless news about layoffs, traffic to the professional networking site LinkedIn surged last month, reports comScore. ... >>