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BizReport | Advertising archives March 18, 2013

Adform: CTRs of ads on tablets 65% higher than desktop

According to new data released by Adform, CPM rates for real-time bidding inventory have doubled in the past year with ads on tablets attracting the highest engagement and click-through rates. ... >>

BizReport | October 19, 2012

British marketers baffled by display advertising acronyms

Do you know your RTB from your SSP? A poll conducted among 120 marketers at ad:tech London last month reveals that many struggle to understand acronyms used by those in the online display ad industry.... >>

BizReport | Mobile Marketing October 28, 2011

MoPub releases RTB option for mobile

With more than three-quarters of the American consumer base having a mobile phone and many of those consumers quickly adopting smartphones, advertisers and publishers are looking for more options to advertise within the space. A new offering from MoPub Marketplace... >>

BizReport | Advertising archives September 28, 2011

BrightRoll, SpotXchange, Nexage offer RTB ad options

Real time bidding (RTB) has been gaining ground throughout 2011, but two releases this week may make it simpler for advertisers to make real-time bids, optimizing their ad spending and engaging with more in market consumers. Both BrightRoll and SpotXChange... >>

BizReport | Advertising archives May 07, 2010

Adap.tv adds RTB option to platform

Video marketers can now add real-time bidding to the suite of tools offered from video ad marketplace Adap.tv. The addition of real-time bidding gives marketers and publishers more options for increasing revenue. Offering ad slots in real time is another... >>