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BizReport | Advertising February 11, 2014
Google partners with comScore to attract big brand advertising
Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>
BizReport | Ecommerce January 31, 2013
93% of consumers consider real-time live help valuable to customer experience
A recent survey by LivePerson of almost 6,000 consumers across several countries has revealed that, while price and affordable delivery options play an important part in online purchase decisions, the online customer experience can make or break a sale. In... >>
BizReport | Advertising May 19, 2009
DoubleVerify launches real-time ad insertion tracking system
Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.... >>
BizReport | Advertising October 10, 2008
Yahoo Web Analytics tool launched
Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. ... >>
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Latest Headlines
- How predictive tech may simplify engagement
- Survey: Mobiles look to devices before, during, after shopping
- Study: Live TV still trumps time-shifted
- Brands: How to make the most of ad placement
- Avoidance a big reason for blocking calls
- App Annie: App stores' revenue gap closing
- Marin study reveals the effect of integrating search and social campaigns
- Reports: Ad spend up on Bing, consumers still heavy on Google
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