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Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>
A recent survey by LivePerson of almost 6,000 consumers across several countries has revealed that, while price and affordable delivery options play an important part in online purchase decisions, the online customer experience can make or break a sale. In... >>
Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.... >>
Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. ... >>
- Multitasking activity during TV viewing has little to do with the show being watched
- 65% of shoppers still rely on visits to physical stores during online shopping journey
- Internet ad revenues hit landmark high in first half of 2014
- Report: Product placements can recoup commercial losses
- Study highlights consumer behavior in tablet purchase journey
- Britain leads Europe's online shopping boom
- YouGov: Mobile commerce confidence grows among consumers
- Study finds the moments ads will most likely garner attention
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