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Google has been working on an ad measurement system for a number of years. However, the company has this week announced a partnership with comScore to make real-time audience metrics available to its DoubleClick clients.... >>
A recent survey by LivePerson of almost 6,000 consumers across several countries has revealed that, while price and affordable delivery options play an important part in online purchase decisions, the online customer experience can make or break a sale. In... >>
Budgets are tight and every penny needs to be accounted for, so a system that claims to help those in the marketing industry attain a higher level of ROI is bound to make many marketers prick up their ears.... >>
Yahoo's acquisition of IndexTools in May of this year has led to this week's announcement of their new analytics product, currently being rolled out in beta on a limited basis. ... >>
- Expert: Why marketers should watch augmented reality
- Top 6 tips to set retailers up for the 2014 holidays
- Expert: How to better leverage content via mobile
- Blogs play an important role in the path to purchase
- Black Friday, Millennials, shopping, standing in line and... spiders
- Amazon strikes a pose with huge fashion photography studio in London
- How does $1-$3 per month sound for an ad-free Internet experience?
- Study: How mobiles are influencing moms
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- Social & The DMP: Understanding Data-Driven Social Media Marketing
Learn how top marketers improved their Social Media Marketing....