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Two new releases this month are set up to improve advertisers real time bidding (RTB) experiences. For both the online and mobile spaces, these platform releases will offer new ways for brands to ensure their ads are seen at the... >>
Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with... >>
Nothing says mobile like real time information, and according to the latest Adfonic AdSnap, real time bidding (RTB) within mobile is pushing click through rates and improving overall ad performance. The verticals most likely to be impacting by mobile RTB... >>
A new offering to the real time bidding (RTB) space will enable agency buys to a premium business audience. From Bizo, the Business Audience Exchange (BAX) system was created to work with Bizo's Premium Business Audience Network as a real... >>
Two reports - one a forecast and one a recap of Q1 2012 show strong impetus for both real time bidding and mobile advertising. According to Strategy Analytics mobile advertising should suprass $4 billion this year, and from Accordant Media... >>
A new tool out from Nexage could put a new, real time spin on mobile marketing. The reporting tool should give marketers more insight into how mobile campaigns are faring, with the ability to drill down to trends and patterns.... >>
Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>
Proponents of Real Time Bidding (RTB) say it puts the right before the right consumer are the right time. Opponents say doesn't work properly. The key, of course, is somewhere in the middle and that 'you need more that a... >>
As the mobile space matures brands are becoming more efficient with their time and budgets. Part of that efficiency is attributable to growing real time bidding options within mobile. ... >>
A new partnership between Mirror Image Internet and Vizo may help brand advertisers optimize and measure campaigns in real-time. Mirror Image will power Vizu's Brand Advertising Effectiveness Platform through their Edge Computing Framework, improving the effectiveness of the platform. ... >>
When it comes to the online space, more brand advertisers are looking at real-time bidding (RTB) options. Rather than paying above premium prices or having no control over ad pricing, PubMatic's new report indicates that these marketers believe they will... >>
A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time... >>
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