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BizReport | Advertising archives April 01, 2014

Study: Advertisers want programmatic education

Programmatic ad buying, or real-time-bidding, has been gaining traction across the online space for more than a year. From a buyer's perspective, programmatic offers better control of price and placement than some other buying options. But new data out from... >>

BizReport | Advertising archives July 23, 2013

Social, RTB upgrades from online hubs

This week come two new tools set up to help brands better engage in the online space. From Topsy, a social tool set up to help find in-market shoppers, and from SiteScout and API set up help brands build their... >>

BizReport | Advertising archives July 17, 2013

Ad Roundup: RTB spending up, partnership to up engagement

This week, data out from a leading advertising exchange underlines the importance of budget control and real time bidding. Meanwhile, a new partnership should also help advertisers up the engagement level of their lists.... >>

BizReport | Advertising archives April 10, 2013

Platforms up the RTB ante

Two new releases this month are set up to improve advertisers real time bidding (RTB) experiences. For both the online and mobile spaces, these platform releases will offer new ways for brands to ensure their ads are seen at the... >>

BizReport | Advertising archives April 05, 2013

Reports: Real time bidding is pushing the ad envelope

Two ad platforms are reporting substantial growth thanks to real time bidding. RTB options give brands more control over how ads are served to consumers in the online space. Both Jumptap and Rocket Fuel platforms have shown strong growth with... >>

BizReport | Mobile Marketing January 15, 2013

Adfonic: Real Time Bidding pushing mobile engagement

Nothing says mobile like real time information, and according to the latest Adfonic AdSnap, real time bidding (RTB) within mobile is pushing click through rates and improving overall ad performance. The verticals most likely to be impacting by mobile RTB... >>

BizReport | Advertising archives May 16, 2012

Bizo launches real time bidding option BAX

A new offering to the real time bidding (RTB) space will enable agency buys to a premium business audience. From Bizo, the Business Audience Exchange (BAX) system was created to work with Bizo's Premium Business Audience Network as a real... >>

BizReport | Advertising archives April 25, 2012

RTB, Mobile show strong growth

Two reports - one a forecast and one a recap of Q1 2012 show strong impetus for both real time bidding and mobile advertising. According to Strategy Analytics mobile advertising should suprass $4 billion this year, and from Accordant Media... >>

BizReport | Mobile Marketing April 04, 2012

Nexage releases RTB reporting, screening options for mobile

A new tool out from Nexage could put a new, real time spin on mobile marketing. The reporting tool should give marketers more insight into how mobile campaigns are faring, with the ability to drill down to trends and patterns.... >>

BizReport | Research archives April 02, 2012

Forecast: RTB to account for more video ad spending

Real time bidding (RTB) is becoming a growing force in display advertising, but a new forecast from Forrester and SpotXchange predicts it will soon become a force with online video as well. The forecast suggests RTB online video advertising will... >>

BizReport | Advertising archives March 15, 2012

How to get more from RTB

Proponents of Real Time Bidding (RTB) say it puts the right before the right consumer are the right time. Opponents say doesn't work properly. The key, of course, is somewhere in the middle and that 'you need more that a... >>

BizReport | Mobile Marketing February 01, 2012

Expert: Mobile space becoming more proficient

As the mobile space matures brands are becoming more efficient with their time and budgets. Part of that efficiency is attributable to growing real time bidding options within mobile. ... >>

BizReport | Advertising archives October 25, 2011

Vizu taps Mirror Image for real-time analytics

A new partnership between Mirror Image Internet and Vizo may help brand advertisers optimize and measure campaigns in real-time. Mirror Image will power Vizu's Brand Advertising Effectiveness Platform through their Edge Computing Framework, improving the effectiveness of the platform. ... >>

BizReport | Advertising archives April 06, 2011

PubMatic: Brand advertisers want RTB options

When it comes to the online space, more brand advertisers are looking at real-time bidding (RTB) options. Rather than paying above premium prices or having no control over ad pricing, PubMatic's new report indicates that these marketers believe they will... >>

BizReport | Advertising archives October 08, 2010

Study: RTB options lift revenue, performance

A new collaborative study sheds light on real time bidding (RTB) opportunities, with the key takeaways being a 64% lift in revenue for publishers and a 749% performance increase for advertisers using real time bidding. The study included real time... >>

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