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BizReport | Advertising archives October 04, 2012

Demandbase tool offers real time option for B2Bers

When it comes to campaign optimization, advertisers need up to the minute information so that tweaks, adjustments and new campaigns have a better chance of engaging customers. To that end, Demandbase has released a new tool which should help B2B... >>

BizReport | Ecommerce archives July 19, 2011

Why etailers need real time data

As more consumers look online for product infromation, price comparisons and final purchases, merchants are pushing their product online, as well. The problem with simply creating an ecommerce site is that consumers may not find your specific store in the... >>

BizReport | Advertising archives November 16, 2010

SearchIgnite CEO: Why merchants need real time data

Just in time for the holidays, SearchIgnite is expanding their ad platform to give brands better tracking and optimization capabilities. The upgraded platform allows marketers to track display and search with SEO and social metrics from the same place so... >>