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BizReport | Trends & Ideas archives September 21, 2016

'Good reviews' trump family recommendations and celebrity endorsements

Good reviews are ranked just below discounts and promotions, but above recommendations from family and friends, as drivers of purchases, according to new research from ratings and review platform Feefo. ... >>

BizReport | Social Marketing April 22, 2016

A high response rate to reviews can harm hotels' revenues, ratings

If you are part of hotel management, new research suggests that it is wise to respond to online reviews but that it is best to limit responses or risk revenue and bookings. ... >>

BizReport | Internet February 16, 2016

Numerical hotel ratings do not tell the whole story

New research from the Center for Hospitality Research reveals that numerical ratings and text comments left by hotel guests do not always match up. ... >>

BizReport | Trends & Ideas archives March 25, 2013

Correlation between Twitter and TV ratings discovered

New research from SocialGuide and Nielsen reveals a correlation between Tweets and TV ratings, and quantifies the strength of the relationship.... >>

BizReport | Mobile Marketing February 05, 2009

Foresee Results: Shopping in-store with mobiles 'next big thing'

New research from ForeSee Results has revealed that in-store shoppers who use their mobile phone as part of their shopping experience are 6% more likely to buy something in the store. ... >>

BizReport | Ecommerce archives February 04, 2009

What reaction do consumers have to negative reviews?

It's clear from previous research that consumers rely heavily on customer ratings and reviews when making purchase decisions. But, do you know how your site visitors react to reading negative feedback or what they will do next, and do professionally-written... >>

BizReport | Ecommerce archives July 03, 2008

Borders.com brings bookstore buzz to Internet

The demand for authentic and user-generated reviews is hard to ignore and that’s just one reason Borders.com has rolled out a ratings and review function on its new ecommerce site.... >>

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