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BizReport | Advertising March 04, 2008
New tool to forecast online ad buys
A new tool that will enable agencies and advertisers to compare the cost of Internet buys to the market as a whole is to be launched.... >>
BizReport | Research March 03, 2008
Survey: Internet primary source of news
The Internet is now the most frequently used and important source of news in the U.S., outweighing newspapers, television and radio, according to a recent survey by We Media/Zogby Interactive.... >>
BizReport | Research February 04, 2008
IMMI: Movie-goers consume more media
Look no farther than the local movie theater to find consumers who read, listen and watch for news. According to a recent Integrated Media Measurement, Inc. (IMMI) report, movie-goers consume more media (television and radio) than non-movie-goers. ... >>
BizReport | Advertising February 08, 2007
Print and radio ad spends decrease while online rises
An overall increase in U.S. advertising spend during 2007 will see increases in online spends and decreases in some offline budgets.... >>
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