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BizReport | Advertising archives August 02, 2018

Forecast: Digital ad spend to push higher

Halfway through 2018, and despite the political ad spend as America approaches the 2018 Mid-Term Elections, the overall ad spend is flat. That's the takeaway from Matrix Solution's 2018 Midyear Ad Spent Report. That is, traditional ad spaces are not... >>

BizReport | Advertising archives June 06, 2016

Expert: Audio ads aren't dead

While experts agree that the readership of newspapers and the listenership of terrestrial radio stations have changed over the past decade, they also agree that the mediums are far from dead. Advertisers merely need to adjust their approach. One expert... >>

BizReport | Advertising archives June 03, 2016

How radio blocks ad blocking

Radio is one of the big three traditional mediums for both content and advertisements, but many advertisers continue to overlook radio as a viable ad option. Some cite dwindling listenership or channel-hopping junkies, but one expert believes that, in an... >>

BizReport | Advertising archives April 25, 2016

Radio rules for commuters

Turns out, radio remains relevant. According to new research out from Edison Research most commuters (90%) listen to terrestrial (AM/FM) radio on their daily commute to work. ... >>

BizReport | Blogs & Content archives August 05, 2015

Expert: How internet radio is taking over

Online radio could be the next big thing for advertisers according to one expert. Why should brands take note? ... >>

BizReport | Advertising archives June 17, 2015

Study: Terrestrial radio out, streaming in

It may not come as a surprise that fewer and fewer consumers are listening to their AM/FM radios any longer, but it may surprise some that many of these listeners are choosing online streaming services and even listening to the... >>

BizReport | Advertising archives April 04, 2014

Marketron, Jelli partner for programmatic radio solution

For the first time radio advertisers have an option for programmatic (RTB) buying. This week Marketron and Jelli are partnering to put Jelli's RadioSpot Ad Server in Marketron's Mediascape platform, effectively giving programmatic options to radio stations and ad buyers.... >>

BizReport | Internet April 12, 2013

U.S. youngsters tuning out AM/FM radio

While the middle-aged twiddle with the knobs on their radio sets, younger U.S. adults prefer to use Internet radio and streaming services, according to new figures released by the NPD Group.... >>

BizReport | Internet April 21, 2011

Internet radio's 'Super Demographic' exposed

More and more connected consumers are surfing the airwaves online. TargetSpot has identified a 'Super Demographic' of Internet radio-listening folk who, their research shows, are tuned-in, highly engaged and influencers. ... >>

BizReport | Research archives November 24, 2010

Will Wi-Fi chips change radio listening and advertising?

A new report from In-Stat indicates that the market for Wi-Fi chips will surpass $100 million by 2015. By 2012 researchers predict that Wi-Fi chipsets shipped will reach at least one billion units per year with the biggest revenue potential... >>

BizReport | Advertising archives August 09, 2010

TargetSpot, Aha Mobile in exclusive deal

Terrestrial and local radio may not be on advertisers' minds, at least not as much today as ten years ago, but internet radio? It's a different beast and with increased mobile targeting options, many brands are signing on to find... >>

BizReport | Advertising archives November 10, 2009

Study: Radio is still reaching consumers

A recent study from the Center for Research Excellence could change the way advertisers look at radio, as a stand alone media buy, and as part of a cross-platform marketing campaign. According to the study radio is still the audio... >>

BizReport | Advertising archives November 12, 2007

Radio is reaching out through the web

Radio is beginning to find a new foothold on the web. According to a recent report from The Media Audit, nearly one in five surfers (more than 18 million) visited a local radio station website. ... >>

BizReport | Advertising archives August 30, 2007

Online advertising spend overtakes radio

The amount of money spent on online advertising in the U.S. is set to overtake that spent on radio advertising, according to an eMarketer study.... >>

BizReport | Advertising archives August 28, 2007

New Internet radio network launching soon

In the next week or so, TargetSpot will commence sales of Internet radio audio ad spots after signing up several radio networks to its new marketplace over the last few months.... >>